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Mumbai:
Chhota Bheem has once again emerged as Kid’s Favourite TV Character
(Ormax Media 2011). To add to these celebrations, POGO is also launching
a new movie based on this larger-than-life series called Chhota
Bheem: Dholakpur to Kathmandu. The movie will premiere on POGO,
India’s No. 1 Kids’ and Family channel, on Sunday, March
25, 2012 at 12pm.
Full of adventure and humour, this movie is about Chhota Bheem’s
latest rescue mission in the snow-clad mountains of Nepal, battling
vicious creatures to save the day yet again! Migo, a yeti cub is
kidnapped by the evil Snow Leopard Clan to be sacrificed to their
goddess. If Migo isn’t returned to his yeti father, the yeti
will soon descend on Kathmandu and destroy all in its wrath. It
is now upto our Dholakpur superhero – Chhota Bheem and friends
to travel to Katmandu and battle treacherous terrains and the Snow
Leopard Clan to save Migo and return him in time to the Yeti else
all of Nepal is doomed.
Says Monica Tata, General Manager, Entertainment Networks, South
Asia, Turner International India Pvt. Ltd. “We are delighted
at the continued success of Chhota Bheem. The audience has shown
phenomenal affinity and loyalty to the brand which has enabled us
to sustain the title of ‘Kids Favourite TV Character’
and launch new movies on a regular basis which perform increasingly
well. We look forward to pushing the boundaries in 2012 on Chhota
Bheem across all platforms.”
As per Ormax Media 2011 report, Chhota Bheem is leading the list
of Kids’ Favourite TV characters with 21% market share. Another
feather on the Turner cap is that 6 of the top characters in the
survey, namely: Jerry, Tom, Mr. Bean, Ben and Krishna; are from
Cartoon Network and POGO. The ranking for the most popular kid’s
characters is derived from the bi-annual syndicated research called
Small Wonders. This research is conducted amongst children of the
age 6-14 years, across eight cities in India.
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