Mumbai: Chhota Bheem has once again emerged as Kid’s Favourite TV Character (Ormax Media 2011). To add to these celebrations, POGO is also launching a new movie based on this larger-than-life series called Chhota Bheem: Dholakpur to Kathmandu. The movie will premiere on POGO, India’s No. 1 Kids’ and Family channel, on Sunday, March 25, 2012 at 12pm.
Full of adventure and humour, this movie is about Chhota Bheem’s latest rescue mission in the snow-clad mountains of Nepal, battling vicious creatures to save the day yet again! Migo, a yeti cub is kidnapped by the evil Snow Leopard Clan to be sacrificed to their goddess. If Migo isn’t returned to his yeti father, the yeti will soon descend on Kathmandu and destroy all in its wrath. It is now upto our Dholakpur superhero – Chhota Bheem and friends to travel to Katmandu and battle treacherous terrains and the Snow Leopard Clan to save Migo and return him in time to the Yeti else all of Nepal is doomed.
Says Monica Tata, General Manager, Entertainment Networks, South Asia, Turner International India Pvt. Ltd. “We are delighted at the continued success of Chhota Bheem. The audience has shown phenomenal affinity and loyalty to the brand which has enabled us to sustain the title of ‘Kids Favourite TV Character’ and launch new movies on a regular basis which perform increasingly well. We look forward to pushing the boundaries in 2012 on Chhota Bheem across all platforms.”
As per Ormax Media 2011 report, Chhota Bheem is leading the list of Kids’ Favourite TV characters with 21% market share. Another feather on the Turner cap is that 6 of the top characters in the survey, namely: Jerry, Tom, Mr. Bean, Ben and Krishna; are from Cartoon Network and POGO. The ranking for the most popular kid’s characters is derived from the bi-annual syndicated research called Small Wonders. This research is conducted amongst children of the age 6-14 years, across eight cities in India.