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Mumbai : Karisma Kapoor, the super mom & investor of Babyoye.com-
the leading online portal for mother, babycare & kids products
will now be seen in the latest TV campaign for Babyoye.com. The
charismatic lady who is a responsible mother of two, will highlight
the convenience of shopping online that new mothers can experience
while taking care of their new born.
The TV Campaign kicked off on March 12th 2012. One can catch the
latest TVC on channels like NDTV Good Times, Star World, Zee Café,
Fox Traveller, CNNIBN, Times Now & NDTV 24X7. The campaign aims
to capture the parent’s attention and help them make informed
choices regarding baby & kids products. It will also be aired
on channels like Pogo, Disney & Cartoon Network.
This is Babyoye.com’s first advertising campaign and it aspires
to convey a series of messages to the new and young working mothers
who are pressed for time. The portal stocks best quality baby &
kids products. It’s a blessing in disguise as one can sit at
home and spend time with the little tots while splurging online
and shopping for their newborns.
Babyoye.com gives consumers more than 120 brands and over 30,000
products to choose from. With just a click of a button mothers can
avail the best products for the apple of their eye.
Karisma Kapoor comments, ‘I was thrilled to shoot for this
campaign. As I personally indulge in shopping from Babyoye.co.,
I truly believe that Babyoye is a convenient platform for new mothers
with hectic schedules as the portal provides hassle free shopping
for the best baby & kids products. This is a one stop shop for
all your baby care needs and you can shop while your baby is sleeping
or while you are watching TV.”
Arunima Singhdeo, Director & Co- Founder adds, “Karisma
has the most endearing & warm personality which is captured
in the TVC. Through this campaign we aim to appeal to a wider audience
and with Karisma’s support the right message will be conveyed
to young parents to make the right choice for their child, who always
deserves the best.”
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