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MUMBAI:
As the world goes virtual so does Bollywood. Ferrari Ki Sawaari
the movie that talks about pursuing your dreams has partnered with
Hungama Digital to create an augmented reality campaign in Mumbai.
With
advancements in technology and every iota of creativity being pooled
into the digital platform, it comes as no surprise that Bollywood
has jumped on to the bandwagon. Ferrari Ki Sawaari is the paramount
Bollywood movie to venture into the augmented reality space which
will only open new doors for more movies to explore the same.
The
augmented reality campaign was exceuted at at a mall in Mumbai,
wherein consumers got a chance to experience the technology first
hand as they were comfortably seated in a virtual red sports car.
A big screen over the car seats shows the consumer cruising
around in the iconic car. Besides this, Android and IOS games inspired
by the movie are also developed by Gameshashtra which were launched
at the event by Sharman Joshi and Boman Irani.
Hungama
Digital has also created “Ferrari ki Sawaari” – a
mobile voice based product where users get a opportunity to pick
from three unique categories by dialing 5464645. The Big Dream is
one of the services where a caller shares his/her big dream of life
based on which, they stand a chance to spend an entire day with
the starcast of the movie. It has a second section which gives the
caller access to listen to the hit music from the movie.
Users
can also enjoy an exciting game which has taken a cue from the touching,
yet entertaining storyline, where one dwells on the passion to achieve
one’s goals without losing sight of their values. It has the
perfect mix of adventure, fun and excitement, all rolled into one.
The protagonists of the movie Sharman Joshi and Boman Irani will
be throwing a series of challenges at the caller which will ultimately
culminates into the user winning herself/himself tickets to the
greatest stadium in the world, The Lords Cricket Stadium.
Hungama
Digital are the pioneers of augmented reality space in India. Be
it the XUV 500 Mahindra campaign at the Auto Expo 2012 where audience
got to pet a cheetah,Hungama has developed spectacular AR campaigns
for 7Up, Mahindra XUV500, Godrej Interio, Movies Now Spectacular
Spielberg Festival.
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