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MUMBAI:
It’s the time to show your support for the one who has been
playing your favourite tracks and taking every requests. We have
loved their voices but now they don a different avatar. fbb brings
your favourite RJs in a unique campaign RJ style-o-meter where they
will sizzle on the ramp. This is one of a kind opportunity where
the fans get to meet their idol face to face on one platform.
fbb
style-o-meter will have 34 of your favorite RJs from 5 national
radio channels : Radio City,Oye Fm,Big FM,Red FM,Fever FM participating.
The hunt will be on for the “Shehar ka sabse stylish RJ”
from Mumbai, Delhi, Bangalore and Kolkata. fbb style-o-meter will
be a platform for fans & RJs to interact with each other and
select their “Shehar ka Sabse stylish RJ” on www.facebook.com/fbbonline.
fbb
style-o-meter starts on May 28, with the pictures, videos, and information
of shortlisted RJs .The fans can vote for their favourite RJ till
June 8, 2012. The winner will be selected on a gala ceremony “fbb
style-o-meter Grand Finale” which will be held in each city
on 9th &10th June, 2012. An online poll for RJ Style-o-meter
– a style barometer will be conducted on www.facebook.com/fashionatbigbazaar.
The uniqueness of the concept is that the fans will vote for the
“Most stylish RJ” of their city by posting ‘likes’
and comments. These votes will account for 50% of the individual
RJ’s total score. This is for the first time that the fans
of the RJ’s who solely know and associate with them through
their voice will be able to see their pictures on the net. Profile
shoot images of the RJ’s will be uploaded along with their
“vote for me” videos. The fans will come to know about
their fashion & style quotient, likes and dislikes etc
Everyday contests for fans will be conducted both in the participating
radio channels & facebook page to keep up the excitement and
interaction. Winners will be gratified & get a chance to meet
them personally on the ground. The respective city finales for the
first time will witness well known RJ’s from different radio
stations come together on the same platform.
The participants will be walking the ramp wearing fbb merchandise
collection. There will be 3 rounds and 2 look changes for the RJ’s
followed with a Q&A. The remaining 50 % of their total score
will be judged by the jury based on their on-stage performance showcasing
their confidence, style sense and overall personality. 1 winner
per city will be declared “Shehar ka Sabse Stylish RJ”.
Each winner gets a grand hamper worth Rs. 10,000 and an iPAD!
Percept
Media, the media planning, buying and evaluation arm of Percept
Limited has conceptualized & ideated this property. They did
a dip stick research in compiling the favorite RJs from the respective
cities & getting them on board. They media buying & planning
across radio channels is been executed by Percept Media.
Speaking on this initiative, Mr. Pawan Sarda, CMO, Future Group
said “fbb is a very young and vibrant brand. RJs are not only
icon for today’s youth but also someone that they relate to
and aspire to be. fbb is about fashion, which is stylishly affordable
and inspirational.”
Amol
Mohandas, Vice President, Percept Media quoted “We at Percept
Media always endeavor in providing clutter breaking solutions for
our clients, be it in media planning or execution. In this campaign
we have not only tried to give a distinct platform for fbb to connect
with their audience but also have brought the listeners & the
RJs together. We are extremely confident that this will help the
brand to crave a niche amidst its consumers, who are primarily the
youngsters but also will help in maintain a strong brand recall”
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