Indian themed games by Jump become huge rage on Nokia store

Mumbai: Border War, ICC Cricket, TM Moto Madness and other games created by Jump Games specifically for the Indian consumers with localized Indian themes, have garnered over one million downloads each on the Nokia Store. In less than 4 monthsof Jump publishing these Indian themed games, these games have formed an exclusive Million Club on the Nokia Store and this only underlies the belief of Jump Games on developing mobile game IPs based on Indian themes.

The strategy of developing Indian theme based games has proved to be successful, with Jump Games having as many as eight games in the “one million and more download” club on the Nokia Store.

The explosion of mobile gaming in tier II and III markets has contributed hugely to the success of these games.Games like Border War Face Off and Border War LOC that are based on local themes have received high acceptance from consumers. Among sports, various versions of ICC Cricket lead the download charts.

The table below lists the titles,developed by Jump Games, which have joined the ‘one million and more download’ club.

Speaking on the strategy behind the Jump’s success of creating ‘one million and more download’ club on Nokia store, Mr. Chaitanya Prabhu, Business Head India, Jump Games said, “Like other forms of entertainment, games also need to connect with their TG to be successful. For mobile gaming to be popular in India, the story and concepts of the game need to adhere to Indian sensibilities. The high download numbers for our games on the Nokia Store validates our belief. I am pleased that our games are performing well and we shall continue to develop several more mobile games with localized Indian themes."