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MUMBAI:
Endemol India, producers of hit primetime television content such
as ‘Big Boss’, ‘Fear Factor’, ‘Deal or
No Deal’ and several others, added another milestone by successfully
completing more than 150 episodes of its sensational game show ‘Money
Drop’. Airing simultaneously across four regional channels
of Sun Network, ‘Money Drop’ has become a rage and is
now one of the most popular game show formats in South India.
Popularly
known as Kaiyil Ori Kodi Are You Ready in Tamil; Ko Aante Koti -
Me Sontham Cheskondi in Telegu; Kayyalli Koti - Haelbittu Hodeeri
in Kannada and Kaiyil Ori Kodi Are You Ready? in Malayalam, ‘Money
Drop’ is a nerve wracking game show that challenges the participants’
presence of mind. Backed by a unique mechanism that can multiply
winnings to a life changing amount, this game show is a rollercoaster
ride of emotions. One wrong move and the money can drop to practically
nothing!
Buoyed
by the tremendous success of their show, Endemol India is in talks
with leading GEC’s to replicate ‘Money Drop’ in Hindi
as well.
Speaking
about the success of the show, Deepak Dhar, CEO – Endemol India
said, “I’m ecstatic that the Indian market has accepted
this global gaming phenomenon with open arms. The show is running
successfully on Sun Network in four languages Tamil, Telugu, Malayalam
and Kannada. With 100+ episodes being successfully completed, we
are sure that this high stake money-game show will be a hit in the
Hindi reality show market as well.”
Money
Drop has officially acquired the status of being the best-selling
format of 2010-11 with the format being sold in 38 countries thus
far. With 9 series in UK, 1 series in US on the Fox network, 2nd
series in countries like Sweden, Italy, Netherlands, 3rd in Poland
and 4th ongoing series in Russia, Money drop has now become a common
parlance amongst South Indian audiences.
Mr.
K. Vijaykumar, Managing Director - Sun Network Limited says, “Our
partnership with Endemol is proving very successful and we are thrilled
to complete 150+ episodes of ‘The Million Dollar Money Drop’.
With its vast catalogue of entertainment hits, it is indeed a pleasure
to be associated with this creative production company and we look
forward to them bringing more of such innovative shows to the Sun
Network viewers.”
With
the success of ‘Money Drop’ in the South market, Endemol
India has showed their versatility yet again and reinstated their
position as the leading production house that not only caters to
the Hindi belt but also is a strong player in the regional belt.
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