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MUMBAI:
Jet Airways, India’s premier international airline, as part
of its social media engagement, recently conducted an exclusive
event – ‘Up, Close and Social’. 31 winners of the
“My Most Enriching Experience with Jet Airways” contest
from different cities were hosted in Mumbai at the airline’s
aircraft maintenance facility (hangar), on June 16, 2012.
This
one of a kind initiative by Jet Airways was conceived with the aim
of engaging with the airline’s Facebook and twitter fans. It
was an opportunity where fans experienced a unique transition from
the virtual to the real world.
During
the half day meet, fans were provided with rich insights and information
on aircraft maintenance and operations through audio visual presentations
by Jet Airways engineering experts. The event also presented an
exclusive view of the fascinating world of aircraft maintenance
with a tour of the engine, structure, wheel & brake and seat
shop.
Apart
from getting a chance to explore the aircraft interiors, engines,
cargo hold and landing gear, each guest was given the opportunity
to visit the cockpit of a stationary Boeing 737 aircraft and learn
first-hand by its technology, instruments and various features.
Mr.
Sudheer Raghavan, Chief Commercial Officer, Jet Airways, spent time
interacting individually with fans and sharing his vision to create
a larger family with the social media community being an important
part. He shared his dream to create user led innovation and idea
generation to help the airline enhance and innovate its product
features.
According
to Mr. Raghavan, “This is an extension of our social media
strategy to ‘Listen, Engage and Respond’ wherein we now
connect with our fans on an individual basis. The social media community
is our extended family and we want to have a deeper engagement with
our fans. We believe that our fans can contribute a lot and help
us create innovative solutions with feedback and new ideas through
such activities.”
“We
want to take our engagement to the next level with similar events
and get to know our fans better and vice-versa in order to hopefully
build a more vibrant and engaging social community. We are overwhelmed
at the response and level of involvement from our fans, who not
only took great interest in aircraft maintenance but also surprised
us with their deep knowledge about our brand and aircraft operations.”
Mr.
Belson Coutinho, Vice President eCommerce & Innovations also
welcomed fans and briefed them on the airline’s social media
strategy and commitment to engage with fans on a one-on-one basis.
Special
gifts from Jet Airways, Qua, IBM, Lindt, Orangina, Barista Lavazza,
United Colors of Benetton, Rajdhani and B’lue were handed over
to the guests. Refreshments were courtesy Rajdhani and Sky Gourmet.
The guests also witnessed actual take offs and landings of various
aircraft from the maintenance facility. On-the-spot quiz and contest
winners were awarded prizes by senior officials from Jet Airways.
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