Hong Kong Tourism Board (HKTB) has announced its flagship marketing
campaign for the FY 2012-2013 to boost tourism promotion in India.
For the innovative promotional campaign, HKTB has tied up with India's
leading television network, Network 18 for its channels CNN-IBN
and CNBC TV18. Riding on the promotional campaign, HKTB will further
collaborate with travel agents to launch 'value for money' Hong
Kong summer leisure packages bundled with popular theme park offers
and special shopping and dining privileges offered by Harbour City
and Times Square.
promotional campaign will be divided in two phases targeting the
Summer and Winter holidaying season in India. Targeting the Family
for Phase I and Young crowd and Couples for Phase II, the campaign
will roll out through a travelogue giving a firsthand experience
about the destination. The objective of the travelogue is to showcase
Hong Kong as Asia's World City with highlights on its vibrant and
cosmopolitan lifestyle along with its unique fusion of East and
West as well as great diversity of attractions.
by the vivacious Bollywood actress Sandhya Mridul, the travelogue
will kick-start with an exciting half-hour programme where she will
take viewers around Hong Kong re-visiting and showcasing her favourite
spots during her stay and also discovering new attractions in the
city. The highlights of Sandhya's trip to Hong Kong include visits
to Sky 100 Hong Kong Observation Deck, Ocean Park Hong Kong, Hong
Kong Disneyland, Ngong Ping 360 Cable Car, Po Lin Monastery, Victoria
Peak & Madame Tussauds Wax Museum, Repulse Bay, etc.
Sunil Puri, the representative of the Hong Kong Tourism Board in
India said: "We are very delighted to associate with Ms. Sandhya
Mridul for our marketing campaign. Her brand appeal will help us
directly connect with the Indian consumers. Every year, we try to
demonstrate the variety of Hong Kong in innovative ways. 'Hong Kong-Asia's
World City' travelogue is one such initiative. With 'Hong Kong-Asia's
World City' travelogue, we wanted to give Indian viewers the personal
touch and firsthand experience to which they would be able to relate
and experience Hong Kong through her eyes."
The first episode of the show will be aired on 16th and 23rd June
on CNN-IBN and CNBC TV18 respectively.
" The second capsule is scheduled to broadcast in the winter
season and is targeted towards the young working segment and couples.
It will showcase Hong Kong as a romantic destination. The second
episode will also feature the Hong Kong's popular Canto Pop singer
and actor Mr. Aarif Lee.
such exciting content in the dedicated programme and a special host,
'Hong Kong - Asia's World City' travelogue will certainly set to
amaze the Indian audience with its showcase of the cosmopolitan
allure of the city and its diverse attractions. Its blend
of cultures and traditions will offer the visitors an exceptional
So, don't miss the 'Hong Kong - Asia's World City Travelogue' with
Sandhya Mridul on 16th June on CNN IBN and 23rd June on CNBC TV
23rd June 2012