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MUMBAI:
Just ahead of the world TV premiere of Hrithik Roshan’s Agneepath,
he tweeted, “@iHrithik: Never seen so much news about a movie
premiering on TV before! Zee Cinema 8pm- AGNEEPATH. Nervous all
over again!!:)” The buzz that the handsome and talented actor
speaks about is an aggressive marketing campaign across media platforms
by the channel to promote the telecast of Agneepath, tonight (June
16) the 8 PM premiere on India’s first movie channel, Zee Cinema.
There was a huge on-air campaign across ZEEL (Zee Entertainment
Enterprises Ltd) and also on news, entertainment, music, kids’
& religious channels outside the Network. The tremendous buzz
on social networking sites on the date of telecast is the first
time ever for a world TV premiere on a Hindi movie channel.
There
has been a huge outdoor campaign across 12 cities in India that
has captured the essence of the film and generated a lot of buzz.
Today, the youtube homepage was branded with Agneepath’s masthead.
Besides youtube, Agneepath was advertised on 21 websites, including
facebook. There were Agneepath promos played across 322 screens,
during the screening of Rowdy Rathore too. Agneepath’s movie
premiere is also being talked about significantly on Twitter. Right
from Hrithik Roshan to Priyanka Chopra to the fan clubs of Hrithik
Roshan, Sanjay Dutt and Agneepath, all have been tweeting about
the premiere.
Karan
Johar, Dharma Productions, says, “With all the excitement surrounding
the telecast of Agneepath, this television premiere is almost like
the release of the film. I’m hugely excited and looking forward
to the repeat viewer feedback as well as the first time viewer buzz!”
The
campaign included full page advertisements in all key mainlines,
promotions on the country’s biggest DTH players (Dish TV, Airtel
DTH and Tata Sky), an nline campiagn across 25 leading websites
and even created an Agneepath game that is currently hosted on Facebook
(The engaging game has been designed keeping in mind the central
characters and plot of the film. You can play the game on https://apps.facebook.com/agneepathgame/)
Agneepath
is the story of a young boy, Vijay Dinanath Chauhan (Hrithik Roshan)
who is taught by his principled father about the path of fire –
AGNEEPATH. His life is completely shattered when the evil drug dealer
Kancha (Sanjay Dutt) hangs his father to death. Vijay leaves for
Mumbai with his pregnant mother and has only one mission in life-
to come back to Mandwa and bring back the glory of his father’s
name.In Mumbai, 12-yr-old Vijay is taken under the wings of the
city gang lord Rauf Lala (Rishi Kapoor). From then on it is a journey
of revenge where he makes and breaks many relationships only to
get closer to his aim. Vijay finds support only in his best friend
Kaali (Priyanka Chopra), who stands by him at every moment in his
life. Fifteen years later his hatred for Kancha takes him back to
Mandwa where his life completes a full circle.
Don’t miss this blockbuster! Watch the film in the comforts
of your home as India’s first 24-hour Hindi movie channel,
Zee Cinema telecasts the World TV premiere of Rin presents Agneepath
powered by Good Knight Advanced tonight on 16th June, 2012 at 8
PM.
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