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MUMBAI:
Outdoor Advertising Professionals (I) Pvt. Ltd., the fastest growing
Out-of-Home agency in the country, sets in motion the outdoor media
campaign of one of the leading bank of the country – ING FD+
from ING Vysya Bank. Through this campaign ING Vysya
Bank talks about easy routes to earn higher interest on the ING
FD+ without penalties and draws attention to its 'Best Rates + No
Penalties' concept.
OAP
announced the launch of the new ING FD+ outdoor campaign in a manner
so as to draw maximum eyeballs from the target group who are willing
to save the money in FD and yet want value for money. The campaign
also conveyed awareness of best rates for FD+ without paying money
to get their own saved money at relevant locations to drive footfalls
to the nearest branch or sales channels.
The
campaign has been rolled out in Bangalore, in 44 media units from
11 June 2012 for 21 days and has already received a very positive
response from the target audience and accolades from the brand team.
The campaign required extensive research in terms of consumer profiling
and penetration levels to identify the target areas that need to
be leveraged to reach out to the relevant audience in the most effective
manner. The locations included landmark prominent billboards and
gantries across all major locations in the city along with railway
bridges and flyovers where large formats were not available.
Joseph
Jesley, Associate Vice President South, OAP says “It gives
me immense pleasure that we were able to rise up to client expectations
and are pleased at the way the campaign has unfolded and garnered
attention from the target audience”.
Sonalee
Panda, Business Head Wealth Management & Marketing Head ING
Vysya Bank, Says “ OAP not only helped with collating the sight
of high visibilities that also gave us extremely valuable insights
into our creative. As a result we are receiving a lot of feed back
from the public who are seeing it. We are immensely pleased with
the OAP team”.
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