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NEW
DELHI: The Nominations for the 59th Idea Filmfare Awards (South)
were announced at a press meet in Chennai yesterday evening.
The
award ceremony will be held at Sports Development Authority of Tamil
Nadu, (Nehru Indoor Stadium), Chennai on 7 July.
Actor
Amla Paul along with Filmfare Editor Jitesh Pillaai and Idea Cellular
Chief Marketing officer Sashi Shankar addressed the press meet.
Pillaai
said, “I’ve grown up on South films. I hold all the South
stars, composers, directors and technicians in great esteem. It
gives me great pleasure to come down South year-after-year to celebrate
excellence in cinema. The South industry has accepted me as a part
of their extended family and I’m looking forward to coming
to Chennai on July 7th and participating in yet another gala event.”
On
this association for the 5th year in a row, Shankar said, ‘“As
in the past we hope that the event is grand with scintillating performances.
Idea and Filmfare have long been closely associated and this is
our way of honouring the people who have given us the magic of movies.
Idea’s association with such premium programs enables it to
offer rich content to its subscribers, making it the highest VAS
revenue grosser in the industry. This year with the additions to
our 3G portfolio including the new Idea 3G smartphones and affordable
3G tariffs, Idea subscribers and fans across Tamil Nadu and Chennai
can access exclusive movie content on our 2G & 3G network.”
The
Filmfare Awards (South) were first held at the prestigious Kalaivanar
Arangam in Chennai. Eventually it shifted to the distinctive Music
Academy. Initially, only Tamil and Telugu films were considered
for the awards and later, Malayalam and Kannada films became part
of the event in 1966 & 1969 respectively. The spirit of the
awards lies in its popularity not just amongst the masses but also
the film fraternity. It is the ultimate recognition of talent.
This
year too, South Indian audiences were invited to vote for their
favourites across 10 categories each, in Tamil, Telugu, Kannada,
and Malayalam films. Nominees have been selected through the public
voting process that Filmfare is known for. Specially appointed juries
have been set up to further wet the nominees and select the final
winners.
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