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Mumbai:
Zee Café’s ecological initiative Green Turn has turned
out to be a huge success. The Green turn initiative touched upon
people from various walks of life.
Many movie buffs had a different experience on June 5th. Apart from
the conventional dose of entertainment from the movie, they felt
a sense of contentment by contributing their bit to Mother Earth.
More than 550 saplings were distributed at various Cinemax multiplexes
across Mumbai, Delhi and Pune. Cinemax multiplexes had Zee Café’s
Green Turn stalls on June 5th, where patrons adopted a sapling and
took The Green Oath to protect and nurture the same.
Green Turn initiatives also went out to spread awareness amongst
Mocha Coffee customers across their Mumbai, Delhi and Pune outlets.
Around 350 customers went home happy having taken The Green Oath.
Nonetheless, various celebrities also contributed actively in supporting
the cause. Well known Bollywood actor, Aditya Pancholi took The
Green Oath, adopted the sapling and lauded the initiative taken
by Zee Cafe. Veteran actors Farida Jalal and Akhilendra Mishra appreciated
the noble cause taken up by Zee Café. The Green Turn initiative
reached out to people of various age groups and was able to create
awareness about the alarming rate of deforestation and the need
to preserve our environment.
In a bid to cut down its carbon footprint, Hard Rock Café
had partnered with Zee Café and hosted a Green Turn Unplugged
night on 7th June across the cities of Mumbai, Delhi and Bengaluru.
In keeping with the promise of making the world a greener place,
the Green Turn Unplugged initiative saw Hard Rock Café playing
host to bands Dischordian (Mumbai), Suahil & Adi (Delhi) and
Pushing Tin (Bengaluru) who gave only live acoustic performances
for the night. The pepped up crowd of Hard Rock Café expressed
sensitivity towards ecology and showed keen interest in making greener
Earth. More than 500 patrons across Delhi, Mumbai, Bengaluru volunteered
for the cause.
Zee Café had also tied up with GreenNGood.com’s Plant
A Tree drive. Hard Rock Café’s Mumbai and Delhi outlets
had GreenNGood.com stalls; wherein patrons donated 60 and adopted
a sapling, facilitating the plantation of a tree in Southern Rajasthan,
one of India’s worst deforested zones. As a part of this initiative,
each patron received a certificate stating his commitment to having
taken a Green Turn and would receive periodic updates of the project’s
growth.
The Zee Café initiative Green Turn was able to touch upon
more than 1300 people, and make them realize that the world has
reached a stage where the natural disasters that have been occurring
are not ‘natural’ anymore. Human beings and our creations
are the cause of these disasters. It’s time to stop, think,
act and take a stand.
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