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MUMBAI:
Intel today displayed its newest wave of ultra sleek Ultrabook systems
powered by 3rd Generation Intel Core processors and made with the
world's most advanced 22nm 3-D tri-gate transistors.
With
a price range beginning from Rs 50,000, these new Ultrabook devices
are responsive and more secure to better protect personal information.
The new chips also offer increased media and graphics performance,
long battery life and more choice in stylish designs.
A special
feature is the enhanced security Intel Anti-Theft technology that
lets people automatically disable the system if it is lost or stolen.
Available in 11 languages and in major markets worldwide, people
can activate free, limited-time Intel AT service subscriptions from
Absolute Software, McAfee, Norton and Intel on an Ultrabook right
out of the box. In India this service is currently being offered
by Croma.
Just
about a month ago, Intel had introduced the quad-core 3rd Generation
Intel Core processor family, delivering dramatic visual and performance
computing gains for gamers, media enthusiasts and mainstream users
alike.
"Similar to the introduction of Intel Centrino nearly a decade
ago, this is a time of revolutionary change in personal computing,"
said Debjani Ghosh, Managing Director, Sales & Marketing Group,
Intel South Asia. "The innovation will continue in the coming
years as Intel and the industry aim to raise the bar for personal
computing experiences, evolving to more natural and intuitive interactions.
Personal computing as we know it today will suddenly seem old fashioned."
She
added: "Intel Insider technology, when combined with Intel
Wireless Display (WiDi), will allow streaming of premium HD movies
from a 3rd Gen Intel Core processor based PC or Ultrabook to an
HD television, without cables, thereby delivering the ultimate movie-viewing
experience to consumers, with stunning image clarity."
With
a battery life of five to eight hours, Ultrabook devices will wake
in a flash, meaning the system will transition from deep sleep (S4
mode) to its active state in less than seven seconds. Additionally,
all Ultrabook devices are now required to be "responsive while
active" which means that they will load and run users' favourite
apps quickly1.
Connecting
at blazing speeds is also now possible with the addition of USB
3.0, Thunderbolt technology or both. Thunderbolt technology is a
high-speed connection that allows incredibly fast transfers. For
example, a full-length HD movie can be transferred to an Ultrabook
in less than 30 seconds.
Additionally,
all 3rd Generation Intel Core processor-based Ultrabook devices
have Intel Identity Protection technology built in to help keep
users' identities safe. With this technology, a payments processor,
a bank, an online merchant, a social media site or a gaming site
can establish a trusted relationship with the Ultrabook user and
reduce the chance that imposters are using their identities on enabled
websites and social networks.
Because
of Intel's innovative 22nm tri-gate transistor manufacturing technology
the 3rd GIntel Core processors now deliver 22% faster performance
on multi-threaded applications compared to 2nd Generation Intel
Core processors. For example, experiences when using photo editing
software or many games will significantly improve based on the new
processors. The new Ultrabooks have up to twice the video processing
and 3-D graphics performance of the prior generation, cutting a
user's video processing time in half and making for a smoother,
richer visual experience.
All
Ultrabooks with 3rd Generation Core processors will have built-in
visuals with features like Intel Quick Sync Video, Intel Clear Video
HD, Intel HD Graphics, Intel InTru 3D, Intel Wireless Display and
Intel Insider.
Neeraj
Roy, Managing Director and CEO, Hungama Digital Media Entertainment
Pvt. Ltd., who was present at the event, said "India's new
age movie-goer has evolved and with the advancement of technology
he wants the flexibility to watch his favorite content on his preferred
mode of viewing at any time. At Hungama we now offer consumers premium
quality HD content in a secure and hassle-free manner onto their
3rd Gen Intel Core based Ultrabooks. Through a service like this
we can also convince movie companies and studios to put out their
most precious belonging, their films, on a public platform like
the internet because of the security and experience it offers."
"The
Ultrabook is a highly desirable lifestyle accessory for everyone
and achieves a unique combination of artistic craftsmanship and
advanced technology. Satya Paul is synonymous with evocative designs,
signature prints and timeless style and every carefully crafted
piece is a testament of the brand's creative expertise. When we
saw the Ultrabook for the first time, it struck us as being a lifestyle
accessory achieving a unique combination of artistic craftsmanship
and advanced technology much like our designs. This inspired us
to design a line of exclusive accessories for the Ultrabook,"
said Rajiv Grover, Chief Operating Officer of Genesis Colors Pvt.
Ltd., the holding company for brands like Satya Paul, Satya Paul
Menswear & Accessories, Tie Rack London and Bwitch.
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