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MUMBAI:
The organization which is built from scratch without even a single
global alignment has made some
steady progress in their journey which goes well with the brand
positioning statement - start from a different place.
Vizeum
globally is spread across 55 countries and prides itself in offering
consumer understanding and business solutions at a different level.
In
India, Vizeum has been in the news on various new business acquisitions,
talent induction and
launch of their engagement planning solution which they termed as
the process of talking “with” the consumers in addition
to passive ads that talk “at” consumers.
Commenting
on the Vizeum operation in India, said Ashish Bhasin, Chairman India
and CEO South East
Asia, Aegis Media “It is indeed a proud moment for all of us
at Aegis Media to see Vizeum grow into the size, stature, credibility
and position it has managed to reach within a 3 year window. Starting
from scratch, without any globally aligned business handed to them,
it is creditable that Vizeum, today, contributes positively to the
Aegis Media India profits. Vizeum clients just seem to love them.
I congratulate Yesu (S Yesudas) on the extra ordinary leadership
provided by him. I also congratulate each member of the Vizeum team
on the wise career choice made by them. I wish Yesu and Vizeum all
the very best as they scale further heights in time to come”
Explaining
further on the mandate for Vizeum India, said S Yesudas, Managing
Director “We do not have any dreams to be the largest or among
the largest media specialists in terms of financial size. But we
really want to be known as a credible consultant who builds bridges
of relevance with its clients”
He
further added “The genesis of the media business is aggregation.
While a lot has changed on the
consumer side and the media channel side, the aggregation process
is something that’s still focused on by a lot of media specialists,
creating savings/discounts and theoretical reach on plans delivered
based on algorithms loaded on computer hard drives. We made an attempt
to bring in some changes through our consumer and media environment
understanding and focused on tangible solutions for clients keeping
in mind their business eco system”.
Vizeum
believe clients are their ambassadors. It is well corroborated going
by their estimation of 30% of their last year revenue coming from
pure referral businesses, where their existing clients have referred
them to others. Clients do share this view.
Shivnath
Thukral, Group President – Corporate Branding and Strategic
Initiatives, Essar Group
said “Vizeum rides the highs and lows of my organization, understanding
the circumstances under which we operate. It is achieved through
a complete understanding externally and internally. They think the
way we think. They enmesh themselves in the work we do. They help
meet our aspirations”
The
views shared by Vivek Krishnani, Head of Marketing, Distribution
and Syndication, Fox Star Studios India are no different. He says
“Vizeum came to us with an approach to help make a difference
to our business and they did just that!! In an industry where logic
of share of voice can be to outshout by increasing media spend and
thereby being susceptible to wastage - With Vizeum's help we have
been able to optimize our spends and get more for less !! I admire
their persuasiveness and the desire to do more which reinforces
their partnership spirit and drive to achieve excellence!!”
Aditya
Swamy, EVP & Business Head, MTV India also echoes the same sentiments
“Vizeum is an agency
that focuses on finding a non traditional approach to a brief. Eager
to show maximum bang for the buck, their recommendations are truly
customized to meet the challenge at hand. Strategic partnerships,
clutter breaking innovations and leveraging relationships have been
some of their key strengths. I congratulate Yesu and his team for
completing 3 action packed years in India and look forward to working
together in the future too”
Rajesh
Mani, GM- Marketing & Retail TI Cycles and BSA Motors (Murugappa
Group) said “ The decision
to move to Vizeum was much deliberated upon at our end after they
made their pitch which impressed
us. It is a two year old relationship now and the comfort with them
has only grown. Their team as well as the top leadership stay involved
in our business as our own team gives us great comfort. We wish
them the very best “
An
elated Yesudas, who as the leader of the business has all the right
reason to be so, sums up “We are very fortunate to have the
set of dedicated members of our team engaging with our clients in
as selfless a manner as possible. I take this opportunity to thank
my lieutenants for being there with me. It is also time to thank
each of our clients for trusting us and giving us an opportunity.
I would like to tell each of them -we will just be there by your
side!!”
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