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MUMBAI:
Imagine being trapped in a room with strangers, and the walls get
crunched everyday to become smaller and smaller. MTV is back with
its innovative multi platform reality show ‘MTV Crunch –
Season 2’. This time it is more extreme and edgy with 3 power
brands like MTV, Tata Docomo and YouTube coming together to make
the show more interesting for its viewers. MTV Crunch will premiere
on Monday, 4th June 2012 at 8:00pm, every Monday to Friday only
on MTV. The show will be streamed live on YouTube 24x7 on www.youtube.com/Mtvindia.
Full episodes and uncut footage will also be available to Tata Docomo
Users.
Commenting
on the show, Aditya Swamy, EVP & Business Head, MTV India, said,
Crunch is an orignal format we developed last year. It’s where
transmedia storytelling meets a social experiment. Crunch will create
720 hours of non-stop reality, will feature some of India's most
popular reality stars and is a reflection of the space starved urban
jungles we live in today. It’s a show where the smartest use
of game theory will decide the winner.”
Ritesh
Ghosal - Head, Brand Marketing, TATA Docomo added, “A multi-screen,
24 hour reality show requires interactive access to the content
on the internet and consistently high internet speeds to enjoy completely.
Between Youtube and Tata Docomo photon, MTV Crunch has the right
ingredients to own the youth's eyeballs and a mind as no TV show
has ever managed.”
This
year ‘MTV Crunch’ has brought in many memorable &
iconic contestants from earlier shows such as Roadies & Splitsvilla:
Nauman Sait who was the winner of Roadies Season 6. Joanna Magge,
from MTV Splitsvilla fame. Another popular face of Indian soaps
Umar Wani joins MTV Crunch this season as he enters to test his
skills to survive the drill. No stranger to reality show survivals
is also MTV Roadies Season 6 contestant Varisha Hawelia. Shristii
Pankuj and Bosky Bhatia who were also part of MTV Splitsvilla and
know about survival on reality shows. Kahkasha, Siddharth and Vickey
- the trio from chat house are also back....What's in store for
them??? And many other interesting characters which will add on
to the glam & drama, such as the twins Amrin Khan & Afreen
Khan and Nauman & Salman Sait who have featured in many TV serials
and reality shows.
‘MTV
Crunch - season 2’ will have 6 rooms, 3 contestants in each
room over a period of 30 days. Each room will experience a bi- weekly
crunch and the room size will be reduced by 25% at the end of each
week. This season the format is different and there are some added
twists and turns which will add to the drama and take survival in
the room to another level.
MTV
Crunch will see an elimination every week and the contestants will
have to fight it out for survival. MTV Crunch promises to get better
and extreme in season 2 with some added twists.
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