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Mumbai:
From the house of Shakti Samanta, the director and producer of Rajesh
Khanna’s first three hits ‘Aradhana’, ‘Kati
Patang’ and ‘Amar Prem’, rolls out his company Shakti
Film's latest film 'Yeh Jo Mohabbat Hai'. The movie, which releases
on August 3 worldwide, also happens to be the acting debut of Samanta's
grandson Aditya who plays the lead.
The
film is a dramatic love story that Aditya hopes will open up Bollywood's
golden gates for him like his grandfather's 'Aradhana' did for the
first Bollywood superstar Rajesh Khannna. The film's star cast includes
Rati Agnihotri, Mohnish Bahl, Nazia Hussain, Karishma and Farida
Jalal. The trailer of the movie has already hit small screens (TV),
online and print.
For
the film's outdoor promotion, Global Advertisers has designed a
promotional campaign in and around Mumbai that includes some of
its best hoardings. Global, the leader in outdoor film promotion
and publicity, owns the most prestigious hoarding sites in Mumbai.
Global's media strategies include hoardings, transit media like
bus, railway and airports, and value added services online that
include promotions through facebook, twitter and blogs. In addition,
Global also dispatches SMSes and direct mailers to its 10 Lakh HNI
clients updating them of the latest updates.
Speaking
on Global's role in the promotions, Sanjeev Gupta, MD, Global Advertisers,
said “We still remember the classic movies directed by Shakti
ji. His incredible work propelled Rajesh Khanna to stardom and made
him the star he eventually became. We are delighted to be associated
with the cast and crew of ‘Yeh Jo Mohabbat Hai’. We wish
them the very best and hope that the movie is a terrific success
at the box-office.”
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