Perfetti Van Melle, the confectionery giant will shortly be appointing
Mr. Ramesh Jayaraman as the Managing Director of Perfetti Van Melle
India. Prior to this Mr. Jayaraman was the Managing Director of
PVMs businesses in Sri Lanka and Bangladesh. He will take
over this responsibility from Sameer Suneja who has been promoted
to a global role as Executive Vice President - Innovation and Business
Suneja will now be based out of Netherlands having a larger responsibility
in the global operation of the company and will report to the Global
CEO of Perfetti Van Melle.
Jayaraman is well respected for his extensive skills and knowledge
across all functions of the company. His leadership has been a key
driver in transforming the companys operations and sustained
growth in Sri Lanka and Bangladesh markets.
Jayaraman is a graduate of XLRI Jamshedpur. In India, he worked
for Cadbury and Britannia, in the Marketing area. He also had a
brief stint with Ogilvy and Mather. From early 1999, he has worked
mainly outside India, and his assignments have taken him to China,
France, Egypt, Bangladesh and Sri Lanka.
to joining Perfetti Van Melle in 2006, Mr. Jayaraman was Project
Director India for Danone, and the Deputy Managing Director of Yakult
Danone India Private Limited, a joint venture between Groupe Danone
and Yakult Honsha of Japan.
Suneja who now moves on to this international assignment has been
with Perfetti for more than 15 years in various capacities. During
his tenure in India he has played a key role in the companys
distinguished growth and he has been heading the Indian business
for the past 4 years. During his tenure the company forayed into
the snacks category in India, thus becoming the first subsidiary
in the group to diversify into non-confectionery segment.
his new role as Executive Vice President - Innovation and Business
Development, Mr. Suneja will identify and eventually develop projects
in different markets related to new product ideas and exchanging
cross-Group successful experiences in the marketing and commercial
Sameer Suneja has also been accredited as one of Indias
Hottest Young Marketers in 2005 by Brand Equity and also one
of Indias Hottest Young Executives in 2008 by