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MUMBAI:
Giving a completely new and fresh approach to the online fashion
world, “Myntra”, the No. 1 online retailer of fashion
and lifestyle brands has collaborated with the much awaited and
stylish Bollywood movie“Cocktail” to come on-board as
the OFFICIAL ONLINE SHOPPING PARTNER. This is Myntra’s first
association with a movie and is a conscious effort to bring the
power of fashion to its consumers.
The
youthful and cheerful quotient of the movie perfectly coincides
with the fashion quotient of Myntra. Every look and mood of the
movie is clearly reflected in Myntra’s varied offerings. Be
it the funky, casual or sporty look! Myntra customers can now refresh
their wardrobe with the trendy and very stylish fashion wear all
inspired from the movie stars of Cocktail – Gautam, Veronica
and Meera! Veronica’s (Deepika Padukone) and Meera’s (Diana
Penty) absolutely hot and sassy style is perfectly reflected in
the clothes and accessories made available on Myntra. The trendy
“Cocktail” collection offers short cotton dresses, hot
pants, floral tops and tunics, striped dresses, animal prints and
a variety of play suits. Gautam’s (Saif Ali Khan) vibrant yet
casual look is mirrored very well by Myntra. The plaid shorts and
shirts, blazers and casual wear jackets and aviator sunglasses amongst
others have a taste of Cocktail in it.
Mr.
Mukesh Bansal, Founder & CEO of Myntra.com says “A big
chunk of shoppers in India are heavily influenced by Bollywood fashion.
Being the official online shopping partner of 'Cocktail' we are
thrilled to launch similar hi-fashion looks on Myntra.com which
are strongly influenced by what Gautam, Meera and Veronica sport
in the movie. The fun, vibrant and energetic personality of the
young characters in the film is very aptly synergised by Myntra
in its clothes, thus bringing the association together.”
To
engage customers, Myntra will host a massive contest that will give
5 lucky winners a chance to meet with Meera (Diana Penty)! Apart
from a meet and greet, a lot of movie merchandise will be gifted
to 50 lucky contestants. The contest is on till July 22nd and is
already live.
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