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MUMBAI:
Seventynine, the mobile ad network has clocked record growth serving
700mn ad requests within three months of operation. Launched in
July 2011, Seventynine started commercial engagement in the market
in April 2012 with a focus on rich media inventory especially videos
to enrich user experience.
Currently,
Seventynine is working with brands such as Microsoft, Lufthansa,
Nokia, Opera Mini, ICICI bank, ICI Dulux, Tata Docomo, Nazara, Mcarbon,
Techzone etc. and is in talks with other large brands for similar
association. The mobile ad network is focusing actively on building
inventories across mobile applications and mobile web.
Chirag
Shah, Co-founder, Seventynine, said, “We are excited about
the growth Seventynine has witnessed in no time. Industry statistics
have proven that Smartphone users spend 2/3rd of their mobile phone
time on apps and youngsters especially teens are most likely to
respond to an ad regardless of how it is served. At Seventynine,
we are striving to capture the opportunity mobile has created, trying
to monetize the platform for app developers and publishers.”
“Mobile
phone and mobile internet users are growing rapidly and consumers
are spending more time on mobile as compared to TV, newspaper and
internet. We are actively focusing on innovative technology solutions
to create the differentiation that will position us ahead of the
curve.” added Deven Dharamdasani, Co-Founder, Seventynine.
Seventynine
has managed to add a highly credible publisher database to its portfolio.
Seventynine is working closely with The Times Group, Network 18,
Reuters, Business Standard, Nimbuzz, Angry Bird, Talking Tom Cat
etc and has tie-ups with leading exchanges across the world.
Seventynine
is the one of the fastest growing mobile ad network in the country
with Rich Media serving capability such as videos and HTML5.
To
know more, please visit: http://www.seventynine.mobi
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