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Mumbai:
92.7 BIG FM, India’s No. 1 Radio Network and Radio Broadcaster
of the Year at the Golden Mikes, is proud to be selected amongst
the 100 most successful brands of the nation, in Power Brands 2012,
making it the only radio network to get on the prestigious list
this year.
A Planman
Marcom Initiative, the ‘Power 100’ exemplifies the 100
most successful brands of India. The brands were selected through
one of the most extensive surveys conducted pan India over a research
base of 20 centers and 5000 respondents. Encompassing parameters
to establish a brand’s credibility on the pegs of survival,
revival, growth and revolution of the brand - for 92.7 BIG FM -
a 6 year old brand, making it to the ‘India’s 100 Most
Powerful Brands’ list is no mean feat! This only goes to prove,
that 92.7 BIG FM which reaches out to over 4.3 crore listeners across
India through its extensive 45 station network, covering 1200+ towns
and 50000+ villages, has its stakeholders express absolute conviction
and faith in the brand!
In
addition to 92.7 BIG FM, the mega launch of the 2nd edition of Power
Brands at the Kingdom of Dreams saw brands like Apple, IPL, LUX,
Sunsilk, Hero Motocorp, McDonalds, Airtel, HP, SBI BANK being honored
as part of the 100 Power Brands. The Power Brands Hall of Fame ceremony
also took place along with the book launch. It was a salute to icons
and leaders who have carved a niche for themselves with their remarkable
strategies and vision. The awardees included corporate like Mr.
Y.C. Deveshwar (Chairman, ITC), Mr. M.B. Parekh (MD, Pidilite),
Mr. C.S. Verma (Chairman, SAIL), Mr. Venugopal Dhoot (Chairman,
Videocon Group).
Speaking
on the achievement, Mr. Rabe T. Iyer, Business Head, 92.7 BIG FM
said, “This recognition speaks volumes of the efforts put in
by our associates across the country over the years in living the
promise of ‘Life Banao’ i.e., to truly enrich and positively
impact the lives of our listeners & customers.. This is the
first time that a radio brand got into the power-brands, which highlights
the power of the medium and its effectiveness. We are humbled by
this honor and would like to thank Power Brands for this credit,
as we stay committed to offering value to our stakeholders.”
POWERBRANDS
is a research-driven Power Book of India’s 100 Most Powerful
Brands. It is a first of its kind initiative that acts as a strategic
tool in reinforcing the supremacy, legacy, sustainability &
credibility of brands. The second edition of Power Brands provides
a larger pedestal, a bigger platform for the brands to stamp their
authority. The ‘Power 100’ exemplifies the 100 most successful
brands of the nation.
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