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MUMBAI:
After enthralling audiences and marketers alike for five seasons,
Reliance Broadcast Network Limited’s BIG MAGIC – the No.1
regional general entertainment channel from the Hindi speaking heartland
of Central India is all set to launch BIG Memsaab Season 6. Amplifying
the reach of the show through partners from varied sectors, BIG
MAGIC continues its endeavour of presenting housewives in Central
India – with focus on Uttar Pradesh this season – with
a unique platform allowing them to showcase their skills and talents
by bringing their personalities to the limelight. Auditions are
currently on across 8 cities in Uttar Pradesh, the city finalists
from which will battle it out to win the title of BIG Memsaab. The
show airs every Monday to Sunday at 2.30pm with repeats at 6.30pm
on BIG MAGIC.
Auditions for the selection of BIG Memsaab’s finalists are
currently in progress and are being conducted across 8 cities in
Uttar Pradesh which include Lucknow, Kanpur, Varanasi, Muzaffarnagar,
Ghaziabad, Moradabad, Aligarh and Faizabad. The show is being led
by popular television actress Parul Chauhan and Reliance Broadcast
Network Limited’s Network Culinary Head and renowned Chef Rakesh
Sethi, along with Bhojpuri actor Priyesh Sinha. In its sixth season,
and with popularity at its peak, BIG Memsaab Season 6 has witnessed
engagement from multiple partners which include title sponsor Parle-G.,
powered by sponsor Colgate, associate sponsors Hari Darshan Agarbatti
and Catch Salt and Spices, food sponsor Radikal, kitchen partner
Philips, and vertical partner Velociteazy.
Speaking about the associations, a channel spokesperson said, “For
BIG Memsaab Season 6, we have designed an intensive marketing campaign
owing to which the show will be heavily promoted through not only
print initiatives, but also through OOH, on-ground activations and
digital strategies. By utilizing RBNL’s multiple media platforms
for the promotional strategies, marketers will be able to reach
out to a larger audience which will allow them to garner further
visibility for their respective brands.”
BIG Memsaab follows a rigorous selection format as it aims to showcase
the hidden talents, skills and personalities of housewives from
Central India. The show airs every Monday to Sunday at 2.30pm with
repeats at 6.30pm only on BIG MAGIC.
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