MUMBAI: After enthralling audiences and marketers alike for five seasons, Reliance Broadcast Network Limited’s BIG MAGIC – the No.1 regional general entertainment channel from the Hindi speaking heartland of Central India is all set to launch BIG Memsaab Season 6. Amplifying the reach of the show through partners from varied sectors, BIG MAGIC continues its endeavour of presenting housewives in Central India – with focus on Uttar Pradesh this season – with a unique platform allowing them to showcase their skills and talents by bringing their personalities to the limelight. Auditions are currently on across 8 cities in Uttar Pradesh, the city finalists from which will battle it out to win the title of BIG Memsaab. The show airs every Monday to Sunday at 2.30pm with repeats at 6.30pm on BIG MAGIC.
Auditions for the selection of BIG Memsaab’s finalists are currently in progress and are being conducted across 8 cities in Uttar Pradesh which include Lucknow, Kanpur, Varanasi, Muzaffarnagar, Ghaziabad, Moradabad, Aligarh and Faizabad. The show is being led by popular television actress Parul Chauhan and Reliance Broadcast Network Limited’s Network Culinary Head and renowned Chef Rakesh Sethi, along with Bhojpuri actor Priyesh Sinha. In its sixth season, and with popularity at its peak, BIG Memsaab Season 6 has witnessed engagement from multiple partners which include title sponsor Parle-G., powered by sponsor Colgate, associate sponsors Hari Darshan Agarbatti and Catch Salt and Spices, food sponsor Radikal, kitchen partner Philips, and vertical partner Velociteazy.
Speaking about the associations, a channel spokesperson said, “For BIG Memsaab Season 6, we have designed an intensive marketing campaign owing to which the show will be heavily promoted through not only print initiatives, but also through OOH, on-ground activations and digital strategies. By utilizing RBNL’s multiple media platforms for the promotional strategies, marketers will be able to reach out to a larger audience which will allow them to garner further visibility for their respective brands.”
BIG Memsaab follows a rigorous selection format as it aims to showcase the hidden talents, skills and personalities of housewives from Central India. The show airs every Monday to Sunday at 2.30pm with repeats at 6.30pm only on BIG MAGIC.