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MUMBAI:
WWE has announced the appointment of Mayuri Pitale as consumer and
promotions licensing (CPL) manager and Carl Sequeira as marketing
manager in its India office.
Both
employees are based in Mumbai and will report to WWE India GM Rukn
Kizilbash.
Pitale
will be responsible for spearheading the licensing and retail expansion
for WWE in India, and Sequeira will be responsible for executing
marketing campaigns to help develop and grow the brand and support
WWE’s various lines of business across the region.
Pitale
joins WWE India from Extend Brands, India’s first independent
licensing agency, specialising in licensed merchandise and live
events. Prior to this, she worked with MTV Networks India Ltd. (Viacom)
managing their India consumer products business where she pioneered
many initiatives such as MTV credit cards & MTV prepaid SIM
cards.
Sequeira
comes to WWE from Fila, where he spent three years as marketing
head, having been a part of the start-up team that launched the
brand in India in 2009. Prior to that, he was with experiential
marketing company “Below the Line” for five years.
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