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MUMBAI:
Hot on the heels of bagging the Aditya Birla Retail “More.”
business, Everest has won the strategic and creative duties for
Borosil in a multi-agency pitch. Initially the agency will work
on the Microwavables range. The agency’s Mumbai office
will handle the business.
Commenting
on the reasons for choosing Everest, Priyanka Kheruka, Director,
Borosil Glass Works commented; “We at Borosil are very passionate
about our brand and wanted a partner who shares our passion and
vision for Borosil; Everest has demonstrated this passion and have
created a strategy aligned with our vision.”
Commenting
on the win, Dhunji S. Wadia, President, Everest said; “ We
were given a very detailed and specific brief. This helped the team
in working on interesting creative solutions. We are delighted to
be their agency of choice. We look forward to take the brand to
greater heights.”
Rahul
Jauhari, NCD, Everest said, “It's great to welcome clients
who appreciate totally unconventional thinking and work. We look
forward to a wonderful relationship.”
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