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New
Delhi: India’s first and the largest audiobooks brand Reado
today launched its e-commerce website www.reado.com. Reado Audiobooks
is the only brand in India to launch such a platform in the audiobooks
market. The website has already garnered 5000 sign ups and the number
is expected to surge to 1, 00,000 in the next six months.
Users of Reado.com will be able to browse through their e-Bookstand,
pay and download the audiobook in MP3 format, playable on any device
which supports the format. Reado retails its audio books from over
200 stores across India which includes online retailing through
Flipkart.com and offline includes leading books stores like Crossword,
Landmark, Reliance Time Out, Om Book Shop, Media Mart and WHSmith.
Reado has 150 plus leading classics, contemporary fiction &
non-fiction titles in the audiobooks format with subjects such as
Marketing, Business, Self Help, Adventure and Children. Some of
the highly popular titles include Kamasutra by Vatsayana, The Adventures
of Sherlock Holmes (all parts) by Arthur Connan Doyle, Alice in
Wonderland by Lewis Carol, The Immortals of Meluha by Amish Tripathi,
Losing My Virginity and Other Dumb Ideas by Rashmi Bansal, Get Into
Bed with Google by John Smith, God Save the Dork by Sidin Vadukut,
Road To Riches by Nepolean Hill amongst others. With upcoming titles
such as MBA @ 16 by Subroto Bagchi, Ambani & Sons by Hamish
McDonald and The Perfect World by Priya Kumar
Sumit Suneja, CEO and Founder, Reado Audiobooks, shares his views
on the launch of Reado’s e-portal, he says “We at Reado
are striving towards establishing audiobooks as a part of our digital
lifestyles therefore making it easily accessible through our newly
launched e-portal. India is a highly potent market for audiobooks
and the demand is increasing considerably. With the launch of our
e-portal, we are aiming towards an organic growth as a brand which
will benefit us in the years to come.”
Currently, Reado has strategic partnerships with some of the biggest
names in the publishing industry like Penguin Books India, Hachette,
Harvard Business Review Press, Roli Publications, Brilliance Audio,
Gildan Media, Audible.com, Samsung and Simon & Schuster, the
brand has successfully managed to create a market for audio books
in India.
On the launch of Reado’s e-commerce portal, Ankit Nagori, Vice
President, Flipkart.com “With the change in lifestyle audiobooks
have emerged as a preferred mode of content consumption globally.
Reado has certainly kick started the audiobooks business here in
India and the market has an immense potential to evolve. Content
delivery from world class narrators via a simple user interface
would become the pillars for Reado’s success in time to come.”
The audiobooks are available in various audio formats directly downloadable
on mobile phones, MP3 players, IPAD, Iphone, Android and other tablet
devices, making listening to audio books more convenient and easier.
Reado productions are carried out primarily in Delhi and Mumbai,
across 6 separate studios, using top of the line recording equipment
and experienced technical and sound engineers. The company lays
great emphasis on strict quality checks, thereby ensuring the best
possible product for its listeners. Reado works with the best and
professional artistes and studios in the Industry to ensure high
standards of production.
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