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Mumbai:
Popular reality show America’s Got Talent which airs on India’s
No. 1 English Entertainment network, BIG CBS, has been rated as
the No. 1 show amongst the top English General Entertainment Channels.
The show which is simulcast on BIG CBS PRIME, LOVE and SPARK has
become a top preference in English entertainment for viewers and
has garnered a GRP of 3.14 among the Digital C&S SEC A Males
15+, 5 Metro audience, according to TAM ratings for Week 32.
Surpassing all leading shows on other English GECs to become the
No.1 show, America’s Got Talent was leading with a GRP of 3.14.
America’s Got Talent was followed by Excused which airs on
BIG CBS LOVE, and ahead of Masterchef Australia, Two & A Half
Men and The Simpsons (STAR World).
America’s Got Talent has also catapulted BIG-CBS Love to a
leadership position above rivals STAR World and AXN in the weekly
channel GRP race. Love garnered 5 GRPs in week 32, compared to 4.9
GRPs of AXN 4.1 GRPs of STAR World, 3.7 GRPs of BBC Entertainment
and 3.6 GRPs of Comedy Central among Digital C&S SEC A Females
15+, 5 Metro audience
Talking about the same, Company Spokesperson said, “We have
seen a steady increase in the popularity of reality shows. Our offering
of the latest-freshest-hottest with the most recent season of the
international hit reality show America's Got Talent has worked excellently
with the upwardly mobile audiences seeking this content. Our decision
to simulcast the show across the channels has paid off grabbing
the necessary eyeballs and ensuring the show tops the charts! We
will continue to offer our audiences a varied palette of the best
international programs on our Channels.”
Currently, the talent based reality show is airing its sixth season
in India. The show has a jury that comprises of famous personalities
like Howie Mandel, Sharon Osbourne and Piers Morgan and airs every
Monday to Thursday at 9pm.
The
BIG-CBS Network plans to follow-up the success of America’s
Got Talent with two of the biggest reality shows on global TV –
Latest Seasons of X-Factor USA and American Idol in the coming months.
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