According to a research study done by MarketVision Research, a global
market research company in collaboration with Majestic MRSS on Consumer
Insights, products that most of the people cant live without is
their mobile phones.
were multiple mentions of Samsung and Nokia. Some people also mentioned
their Smartphones. There were also mentions of shampoos (Head and
Shoulders), perfumes, shades, body lotion (mostly Nivea). The luxury
or high-end brands that were mostly mentioned were Gucci, Apple
and Sony for their quality in technology, Levi Jeans and Jaguars
and Mercedes in cars.
objective of the research was to introduce MarketVision TV. MV TV
is a set of small, short TV episodes filmed and edited by MarketVision,
using pertinent and relevant topics in consumer and healthcare research,
the company said.
advertising involving humor or invoking emotions between a child
and their care-taker like a mother or father or ads revolving around
any relationship like that of lovers or student-teacher attracts
more audience. Additionally, any product that has a Bollywood star
as a brand ambassador is automatically trusted.
per the findings, most of the Indian consumers do not purchase products
online. They like to touch and feel the product in order to ensure
its quality before actually purchasing it. They prefer getting information
about the products but not buying it. The few that mentioned purchasing
items online happened to be from those stores from where they had
a good in-store experience or those who offer unconditional guarantees
like- Levis, Pepe (Jeans), Allan Solly and HUL because they can
be trusted. Mostly electronic products or cellphones are bought.
Many consumers mentioned that they were afraid of fraud or hacking
and would not purchase a product online if they had to submit their
credit card information.
Facebook will continue to increase the importance for the Indian
consumer and as you develop a Facebook Communications strategy make
sure that there is something in for them. Just like in US, Indian
consumers love free samples and coupons.