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MUMBAI: NEO Cricket
– the 24x7 cricket centric channel from NEO Sports Broadcast Pvt. Ltd has
been ranked as the No. 1 Sports channel as per annual half hour cumulative ratings
for sport channels as per TAM viewership data for calendar year 2010 amongst viewers
in C&S homes (Source: TAM People Meter Systems) for 3 years in a row.
For the year
2010 NEO Sports Broadcast, which comprises of two channels NEO Cricket and NEO
Sports also became the number 1 sports network amongst viewers in C&S homes
in India. The International series on NEO Cricket generated lot of interest among
Indian cricket fans and the interest in other sports like Golf, football, Tennis
and motor sports led to increase in viewership of NEO Sports. In addition, the
interactive programming, path breaking shows and innovative marketing helped build
viewer interest and lead the channels to sustain its top position.
Amongst the
key moments that NEO Sports and NEO Cricket broadcasted in 2010 were Arjun Atwals
historic win when he became the first Indian to win the first US PGA tour title[m1]
, Saina Nehwal’s ascendancy to top three in the world[m2] and Sachin’s
200, the first in world[m3] . According
to Prasana Krishnan, COO, NEO Sports Broadcast Pvt. Ltd. “It has been a tremendous
journey for NEO. In the very second year of operation, 2008 we became the No1
sports channel in India and continued to retain this position for three years
in a row. This year we have also become the No 1 sport network amongst viewers
in C&S homes in India. This is a great achievement and shows that India is
not just passionate about Cricket alone and does have a growing interest in other
sports also. NEO has always tried to show the best in sport to its viewers and
the double achievement is an endorsement of the viewer’s loyalty for NEO
Cricket and NEO Sports.” Coming
from a successful broadcast season in 2010, NEO Cricket and NEO Sports now gears
up with International and Domestic cricket along with best of sports and a host
of innovative programming initiatives. | 
