| MUMBAI:
Spot News, Amrita TV’s latest addition to its news reporting arsenal has
been steadily climbing up the TAM ratings since its launch a month ago.
Spot News is
a 2 minute news capsule that delivers crisp, current, pertinent headlines from
around the globe, hot from the spot , once every half-an-hour.
These brief,
concise bulletins which covers every day of the week from 6 am to 12 midnight
are telecast 28 minutes and 58 minutes past the hour i.e., at 6.28 am,6.58 am
etc. Each
communiqué consists of 4 major headlines highlighting the most important
happenings in the world transpiring at that point of time, from the State to the
national and
international level. The headlines are reinforced by illustrative visual footage
taken from the best global news agencies. Spot
news condenses news stories into snappy incisive one-liners which while being
to the point , always convey the full essence of the report. The
2 minute pellets airs news even as it is unfolding somewhere in the world, carrying
it live and hot off the press to the viewers. Amrita
Television is the first channel to try out such a bold and imaginative exercise
that could well change the way news may be presented and perceived.
One has to
wait for the clock to strike the news hour to tune in to conventional news bulletins
whereas Spot News updates with front burner news almost on a continuous basis.
Lengthy
communiqués break into widely watched programmes like films and cricket
matches, interrupting their flow while Spot News quickly gives the rundown without
being obtrusive. Half-an-hour
and one hour bulletins covers each story in great depth and detail, compelling
the audience to sit through the entire broadcast to catch up on the latest but
Spot News makes a long story short by cutting out the extra trimmings to focus
on the meat of the matter. What took an hour to be expressed is now conveyed in
a minute or two. Spot
News has been able to carve its niche because it has filled the latent requirement
of Keralites who have neither the time or inclination for protracted news reports,
but like to be in the know. An
epigrammatic tablet that brings relevant news from the very spot it takes place,
when it occurs, as it happens, Spot News helps Keralites sprint alongside the
headlines without waiting all day to be briefed. | 
