|
MUMBAI:
Gemfields, one of the world’s leading coloured gemstone producers
has appointed Brandspk Communication | PR as its agency for India
& GCC Countries.
GEMFIELDS,
one of the world’s foremost coloured gemstone producers, is
found at the intersection of exploration, mining and marketing.
The heightened level of interest in Gemfields’ Zambian emeralds
can largely be attributed to the Company’s ability to deliver
on its vision of providing a consistent supply of ethically produced,
high quality, well-graded rough Zambian emeralds to market. This
is supported by a worldwide marketing and promotions campaign -
underpinned by increased demand for the product, particularly in
Asia.
Commenting
on the appointment, Mr. Rupak Sen, Regional Marketing Director -
Asia Gemfields, said, “Gemfields and the coloured gemstone
sector is set for significant growth in the near term and to add
momentum to our plans, we needed a communications partner who fully
understands Gemfields vision and has the ability to communicate
this to our customers, who include most of the leading emeralds
dealers and manufacturers around the world, and to educate the consumer
on the unique attributes of Gemfields Zambian emeralds.
“We
are delighted to have been chosen by Gemfields as their preferred
communications consultants. Manufacturers, jewellery designers and
retailers the world over are increasingly selecting Gemfields Zambian
emeralds as their gem of choice. We are certain that our expertise
in brand communication and the use of other non-traditional communication
tools will help Gemfields and their Distribution Partners implement
some interesting and impactful PR solutions within the coming months.”
Said, Anuja Choudhary, Director, BrandSpk Communication |PR.
BrandSpk
Communication | PR is a national PR Agency with offices in Mumbai,
New Delhi, Pune & Bangalore and with a network of 19 affiliates
across the country and in addition to the GCC region. It has been
an exciting journey for BrandSpk through 2010, having represented
a wide and exciting array of companies & brands ranging from
Entertainment, Fashion & Lifestyle to Corporate, Beauty and
Sports. BrandSpk has continuously strategized and executed PR campaigns
for some of the leading brands and properties like The French Film
Festival, Vedanta Foundation, The Pune Fashion Week, Zoom Television,
Universal Music and several other international fashion and luxury
brands.
|
