Gemfields appoints Brandspk Communication | PR as its agency for India & GCC Countries
MUMBAI: Gemfields, one of the world’s leading coloured gemstone producers has appointed Brandspk Communication | PR as its agency for India & GCC Countries.
GEMFIELDS, one of the world’s foremost coloured gemstone producers, is found at the intersection of exploration, mining and marketing. The heightened level of interest in Gemfields’ Zambian emeralds can largely be attributed to the Company’s ability to deliver on its vision of providing a consistent supply of ethically produced, high quality, well-graded rough Zambian emeralds to market. This is supported by a worldwide marketing and promotions campaign - underpinned by increased demand for the product, particularly in Asia.
Commenting on the appointment, Mr. Rupak Sen, Regional Marketing Director - Asia Gemfields, said, “Gemfields and the coloured gemstone sector is set for significant growth in the near term and to add momentum to our plans, we needed a communications partner who fully understands Gemfields vision and has the ability to communicate this to our customers, who include most of the leading emeralds dealers and manufacturers around the world, and to educate the consumer on the unique attributes of Gemfields Zambian emeralds.
“We are delighted to have been chosen by Gemfields as their preferred communications consultants. Manufacturers, jewellery designers and retailers the world over are increasingly selecting Gemfields Zambian emeralds as their gem of choice. We are certain that our expertise in brand communication and the use of other non-traditional communication tools will help Gemfields and their Distribution Partners implement some interesting and impactful PR solutions within the coming months.” Said, Anuja Choudhary, Director, BrandSpk Communication |PR.
BrandSpk Communication | PR is a national PR Agency with offices in Mumbai, New Delhi, Pune & Bangalore and with a network of 19 affiliates across the country and in addition to the GCC region. It has been an exciting journey for BrandSpk through 2010, having represented a wide and exciting array of companies & brands ranging from Entertainment, Fashion & Lifestyle to Corporate, Beauty and Sports. BrandSpk has continuously strategized and executed PR campaigns for some of the leading brands and properties like The French Film Festival, Vedanta Foundation, The Pune Fashion Week, Zoom Television, Universal Music and several other international fashion and luxury brands.