Mavcomm Consulting bags PR mandate for Auto Expo 2012

Mavcomm Consulting bags PR mandate for Auto Expo 2012

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MUMBAI: The Confederation of Indian Industry (CII), Society of Indian Automobile Manufacturers (SIAM) and Automotive Component Manufacturers Association of India (ACMA) have appointed Mavcomm Consulting as its official Communications & PR consultant for the 11th Auto Expo, beginning January 7, 2012 in New Delhi.

Mavcomm, an integrated public relations and communications solutions provider, will be responsible for developing the communication strategy for Auto Expo as well as managing all media relations, content development and on-site media management during the upcoming Auto Expo. The company will be providing creative, dynamic and credible communication strategies to further disseminate information related to the Auto Expo to the media in the most coherent manner. Mavcomm will work closely with the organizers, acting as a hub to align the messages and disseminate across various media platforms across the country.

Mr. Siddhartha Upadhyay, Director, Mavcomm Consulting Pvt Ltd. said, ‘‘We have the expertise of handling the Auto Expo in the past and this experience will help us immensely in implementing a favorable communication strategy for the upcoming Expo as well. We have set our own benchmarks and we hope that we will be able to take this season of the Auto Expo to a completely new level.?

?This time again, our biggest challenge will be to carry out an integrated approach for disseminating news across the country and globe as well. Mavcomm will also be responsible for registrations and information management pre, during and post the event,? Mr. Upadhyay added.

The 11th Auto Expo 2012 is Asia?s largest automotive show jointly organized by Confederation of Indian Industry (CII), Society of Indian Automobile Manufacturers (SIAM) and Automotive Component Manufacturers Association of India (ACMA). Like earlier editions, the forthcoming edition will showcase latest technological endeavors, products, components, vehicles and act as a launch pad for new and future vehicles besides being the platform for generating leads, one to one interactions and business enquiries. Auto Expo 2012 will also have special focus and emphasis on technological innovations in the areas of safety, environment and fuel efficiency.

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