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MUMBAI:
On an afternoon when most youngsters would have been glued to their
TV screens while India’s favourite hero and ace batman, Sachin
Tendulkar, created cricketing history -- breaking another world
record -- there were over 45 Young Professionals of IAA’s India
Chapter and their guests -- all from the field of advertising, brand
management, marketing, mass communication and media – gathered
at the NDTV Media Training Centre in Gurgaon to keep their appointment
with Sam Balsara. They also had an opportunity to meet and interact
with Sam’s young professional daughter Ms Lara Balsara, Business
Development & Diversification Manager - Madison India.
Avinash
Pandey, Vice President and Head of Revenue – STAR News &
Convener of IAA Young Professionals Chapter, introduced Sam Balsara
& Lara Balsara and thanked them for flying in from Bombay to
spend time with the IAA YP members.
The
audience listened with rapt attention while Sam Balsara and Lara
Balsara addressed them in a freewheeling chat of over 90 minutes.
Sam
shared anecdotes on his journey till date, right from his childhood
days in Bangalore, to getting rejected by IIMs and how he survived
the shock of losing 70% of his business overnight. Recalling his
experiences with clients, models, actors, producers, he regaled
the audience about a time and life that most of the audience found
difficultly in believing that, it existed.
Lara,
having studied Madison’s actions over the years and having
seen what has succeeded, and drawing inspiration from Al Ries, succinctly
drew up the 10 Immutable Laws of Madison. The laws ranged from focus,
to diversification to the power of PR, to disadvantages - all of
which have played a role in the survival and growth of Madison.
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