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MUMBAI:
The stage is set… curtains ready to be raised, as the world
awaits the third season of the Indian Premium League (IPL) soon
to be held in India. As everybody looks forward to IPL 3 with baited
breathe and awaits the extravaganza to unfold, RMWL's radio arm
92.7 BIG FM, India's No. 1 FM Station, promises to offer unmatched
and unparalleled entertainment throughout the 42-day extravaganza
assuring the audiences a new high each passing day. The network's
Chandigarh Station is the official Radio partner for Kings XI Punjab
and Deccan Chargers have tied up with the Hyderabad Station, ensuring
an excellent opportunity for listeners to get an exclusive sneak
peek of their favorite cricketers. Hosting the IPL excitement on
air is none other than renowned cricket expert Arun Lal.
Eight
days preceding the tournament, BIG FM has an excellent line up of
programs guaranteeing the highest excitement levels. With savoring
names for each innovative offering, they are characterized as 'Garam
Masala' - giving listeners an entire team analysis offering in-depth
insights into teams, their composition, their past performance,
key players and chances this time and more. 'Khada Masala' will
profile key players of this season - their cricketing career, IPL
statistics etc. The 'Masala Tez Hai' section specially created for
the superstitious will see an astrologer / numerologist doing pre-match
predictions and giving nail-biting analysis of the forthcoming matches.
BIG
FM promises to entertain the listeners through the matches across
42 days! 'Tadka Mar Ke' will have Arun Lal, the prominent name in
the cricket industry, hosting the show, giving live updates on the
matches, predicting the winners of the day and more. BIG FM RJ's
will, at regular intervals, feed in updates from the stadium and
share inside stories with the cricketers. 'Seedhe Tawe Se' will
give listeners hot updates from the ground with regards to the ambience,
preparation of the match, audience excitement… basically the
spirit of IPL. 'Chauka -Choolha - Chhakka' will give listeners a
regular update of the matches being played ensuring listeners will
never have to miss out on the fun and excitement of the tournament.
Some
of the other elements that will be heard on BIG FM will include
a 'Chef's Special' which will see celebrities from all walks of
life supporting their favourite teams, their animated chants, wishes
& messages to their favourite players etc… The 'BIG IPL
Cricket Masti' is slated to be the most entertaining capsule taking
the listeners through city darshan of the match venue, sledging
in local language, hilarious IPL highlights, controversies and much
more..
Adding
to the excitement the station has introduced a special award ceremony
called 'The Duh Awards'. The listeners will now get a chance to
express their thoughts on these players nominating the one player
who played crucial role in leading his team to loss. A special award
category conceptualized by BIG FM will recognize these cricketers
and reward them with the 'Best missed catch' or the 'Best misfielding'
titles.
Keeping listener interactivity in mind, BIG FM will also introduce
various contests keeping the listeners glued to the channel, asking
for more… from 'Predictor' to other sms lead contests BIG FM,
promises to peak listener interactivity by giving away the most
prized IPL merchandise leaving the listeners craving for more.
Pumping
up the excitement 92.7 BIG FM will host interesting 'Masala Mall
Cricket' matches. The station will create power cricket zone in
all leading malls across cities inviting the audience to participate
and play the game of cricket. Winners will be felicitated by the
celebrity guest.
Speaking
on the occasion Mr. Tarun Katial, Chief Executive Officer, Reliance
Media World Ltd. said "IPL has raised bars in terms of its
involvement with the masses this gives us a unique opportunity to
give our listeners the thrill of the fast format game on 92.7 BIG
FM. Our association allows us to offer listeners the right mix of
entertainment and involvement. We promise this season to be heightened
in terms of listener interaction we guarantee cricket enthusiasts
the best updates when on the move!"
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