| MUMBAI:
After Test Cricket, One-Day Cricket and T-20 Cricket, there is a new format of
Cricket born in India – it is ‘Idea Oongli Cricket’! With the new
campaign this summer, Idea Cellular will bring Cricket at fingertips for the experts
of the game as well as novice, men & women, old and the young, and everybody
else who uses a mobile phone.
The new teaser campaigns already running
on Television have been urging people to keep their fingers in good shape as ‘Idea
Oongli Cricket’ is coming. The new format of the Game will allow millions
of mobile users in India to participate in this unique campaign. Idea Brand Ambassador
Abhishek Bachchan along with other celebrities and cricketers will appear on TV,
in this campaign.
Viewers will be asked a question based on the events
and happenings of the ongoing match of the day. The campaign has been designed
to enable everybody to participate as it does not require detailed knowledge of
the game. Each question will be unique and promises to be fun. Viewers just need
to exercise their fingers to SMS the right answer after the question is asked.
‘Idea Oongli Cricket’ can be played by all mobile phone users by
SMSing their answer to ‘9594939291’. The number is toll free for Idea
subscribers, and standard messaging rates apply for other mobile subscribers.
All Idea customers who send in the correct answer will get Idea VAS Packs for
three days.
Talking about the new campaign Mr. Pradeep Shrivastava, Chief
Marketing Officer, Idea Cellular said, “All Indians are connected with Cricket,
in some way or the other. However, only a few get a chance to play the sport while
millions just remain spectators of the match. ‘Idea Oongli Cricket’
will enable every Indian to participate in this match of cricketing intelligence.
Like all Idea campaigns, the concept is fun and entertaining, and will engage
a cross section of consumers through the power of telephony”.
Idea
Cellular has planned a complete 360 degree campaign with TV, print, radio, digital
and outdoor media. Last year, Idea Cellular connected fans to their favourite
cricketers; this time it will be the entire nation playing ‘Idea Oongli’
Cricket.” | 
