| MUMBAI:
It's time now to blow the candles, cut the cake and sing out loud - A Very Very
Happy Birthday to Tom & Jerry, the world's most popular cat and mouse on their
70th birthday! Cartoon Network, the no. 1 kids' channel in India will be 'TJ'-ed
aka pranked by the legendary darling duo-Tom & Jerry. Be on the look out,
as they arrive in your city to tickle you with adorable TJ pranks and tricks and
as "Chooha Billi Chor Police" only on Cartoon Network.
Cartoon
Network celebrates Tom & Jerry's 70th Birthday with an hour and a half of
non-stop hilarious escapades in "Chooha Billi Chor Police" every Monday
to Thursday from 6:00 - 7:30 p.m. Bringing the TJ experience beyond the realms
of television and into our lives is a well-etched "prank" themed campaign
that will run untill April 1 to give all Tom & Jerry fans an unforgettably
funny and prank-filled experience with the duo's world famous hijinks.
You
can catch the campaign in Mumbai's local train - TJ Express from March 8th onwards
or be invited to Tom & Jerry's birthday celebration in Delhi. The TJ Express
will run on the Churchgate to Virar route and the carriage will be wrapped with
Tom and Jerry from outside to inside and top to bottom. Extending the celebration,
www.cartoonnetworkindia.com has been themed Tom & Jerry for the campaign duration
and will host exciting Tom &Jerry games such as Food Fight and Cheese Caper,
Tom &Jerry wallpapers, icons and screensavers amongst other features. Cartoon
Network will give out TJ Prank Kits that fans could prank their friends with!
Tune-in to BIG FM in Mumbai and Delhi to participate in TJ contest and win exciting
Cartoon Network goodies. If you visit multiplex chain Cinemax and you happen to
be the lucky one sitting on the "T" or "J" seats in the theatre
you could win exciting Cartoon Network prizes.
Gearing up to TJ-ing the
town, Monica Tata, Vice-President & Deputy General Manger, Entertainment Networks,
Turner International India Pvt. Ltd. said, "70 years and growing more popular
than ever, that is Tom & Jerry for you! It's amazing to see the magic of Tom
& Jerry alive and kicking as they continue to entertain generations with their
endearing humour, pranks and never-ending chase. Cartoon Network's top rated show
- Tom & Jerry has given millions of laughs for seven decades and this unique
engagement campaign brings the world's most comical duo to life for our audiences
in India. In celebration of their 70th Birthday, Cartoon Network has unleashed
the legendary cheese-chase as Tom & Jerry get ready to play pranks in your
city with some mad-capped stunts." | 
