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MUMBAI:
9XM the most popular channel in the music space is offering a once
in a life-time opportunity to all viewers to bid and win merchandise
from upcoming Hindi movies worn by their favourite Bollywood stars.
Started from 4th March 2010 the viewers can bid for merchandise
from their favourite Bollywood movies by sending an SMS AUCTION
to 56644.
The
viewers of 9XM get an opportunity to be the proud owner of a designer
jacket worn by Ajay Devgan in his upcoming movie Atithi Tum Kab
Jaoge. The minimum bid starts at Rs. 5000/-
All
the proceeds of the auction will go to one of Give India’s
NGO’s working towards the benefit of the underprivileged children
“With
the exceptional success of our ongoing contests held on air and
on the new and improved 9XM website our initiative ‘Auction
for a cause’ is our effort to give back to the society and
to reach out to the underprivileged children supported by Give India.
“Auction for a cause” is simple campaign where in the
viewer bids and we donate all the proceeds to the children’s
initiative. We hope to continue our endeavor and support such causes
in future too.” said Punit Pandey, VP Ad Sales, 9XM.
The
new and improved online look of 9XM on the website www.9xm.in provides
its fresh and trendy looks of the popular cool dudes. Every character
has their own page dedicated to their thoughts and expressions for
better interactivity with their ever increasing fan base. The fans
of these cool characters now get to know about their likes and dislikes,
watch their videos and download their screensavers and wallpapers
on a single page.
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