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MUMBAI: Hon. Finance
Minister Pranab Mukherjee will honour ‘India’s Most Preferred Brands’
at the sixth edition of the nation’s most prestigious awards, the ‘Consumer
Awards 2010’ to be organized by CNBC AWAAZ, India's No. 1 business channel
in Mumbai on June 28, 2010 at the Taj Lands End. The
CNBC AWAAZ ‘Consumer Awards’ have now become a consumer preference benchmark.
These awards have been developed basis an exhaustive and comprehensive research
which is conducted across the country, both in tier-II and tier-III cities, to
arrive at a list of ‘India’s Most Preferred Brands’ as perceived
by the end consumer. CNBC AWAAZ conducts this research in association with India’s
leading research organisation - The Nielsen Company. This
year, the channel has introduced new categories of awards focusing on individuals
behind the success of various brands. These categories include - ‘Brand Marketer
of the Year’, ‘Media Agency of the Year’ and ‘Creative Agency
of the Year’. The
celebration thus begins for those brands and the impeccable people who have made
a mark by taking their brands out to the consumers at large in the world’s
most sought-after-markets – India. These brands have managed to rise to the
position of ‘India’s Most Preferred Brands’ by creating an explicit
communication strategy for a multi-linguistic nation. Attending
the award ceremony would be luminaries such as: Nitin Paranje, CEO, Hindustan
Unilever Ltd.; Kishore Biyani, Founder & Group CEO, Future Group; Sanjay Kapoor,
CEO, Bharti Airtel Ltd.; Chanda Kochar, MD & CEO, ICICI Bank Ltd.; O P Bhatt,
Chairman, State Bank of India; TS Vijayan, Chairman, LIC; Kuldeep Goyal, Chairman
& MD, BSNL; Bhargav Dasgupta, MD & CEO, ICICI Lombard; PRP Nair, Senior
Advisor, RK Swamy BBDO; Marcelo Villagran, MD, Bata India Ltd; Colvyn Harris,
CEO, JWT; Sam Balsara, CMD, Madison Communications; R Gowthaman, MD, Mindshare
India, Ambi M G Parameswaran, ED & CEO, Draftfcb Ulka Advertising, Mumbai;
Arvind Sharma, Chairman & CEO, Leo Burnett; Mahesh Chauhan, Group CEO, Rediffusion
Y & R; R Balki, Chairman & CCO, Lowe Lintas India; Prasoon Joshi, Executive
Chairman, McCann Erickson India; Harindra Singh, MD, Percept Holdings; Lynn D'Souza,
Director, Lintas Media Group and Genelia D’Souza, Actor & Brand Endorser
of the year. The
winning brands have remarkably delivered real value for money for its consumers.
The primary reasons for their popularity amongst consumers are their easy availability
in the target markets and the development of a strong brand identity through advertising
and marketing skills. | 
