| MUMBAI:
In a path-breaking step towards creating industry-ready PR professionals, the
MET Institute of Mass Media (MET IMM) has launched a six-month, weekend programme
for graduates and professionals who aspire to pursue a career in Public Relations
Management. This PG programme from MET has been endorsed by Public Relations Consultants
Association of India (PRCAI). During this programme, the student will acquire
job oriented professional knowledge that can be immediately applied at the work
place. “MET’s
research and understanding of the PR Industry showed that there is a dire need
for trained ready-to-be-absorbed PR professionals. Through discussions with MET’s
esteemed PR faculty and corporates, we ideated a PG programme in Executive Diploma
in Public Relations Management (EDPRM) for aspirants who wish to make a mark in
the PR industry. We envisage that MET’s holistic programme EDPRM will allow
quality personnel to enter the PR world and thus contribute to the growth of the
PR industry” says Mayura Amarkant, Chief Course Coordinator – MET IMM.
MET IMM outlined
the syllabus, curriculum, prospectus, admission process, evaluation and certification
system for this professional EDPRM programme, which was then reviewed and endorsed
by the PRCAI. Industry professionals from PRCAI will deliver several modules for
this programme at MET. At the same time various leading PR professionals from
the industry will also share practical, hands-on knowledge with the students.
This will ensure that realistic industry inputs will find their way into the curriculum
and teaching methodology. While
speaking about this specialized programme Amitesh Banerjee, Head Marketing Committee,
PRCAI said, “MET’s Executive Diploma in Public Relations Management
(EDPRM) transforms an aspirant into a complete, ready to be absorbed PR professional
through industry-ready, practical and holistic PR modules. PRCAI decided to endorse
the curriculum after studying and acknowledging that EDPRM programme attempts
to go beyond the theoretical framework by providing students hands-on training
on the PR tools and techniques” MET
announces admissions for EDPRM programme. Forms and prospectus are available at
MET or online at www.met.edu. For details call 022 – 26440096/57 or toll
free: 1800 22 0234 or sms ‘MET PR’ to 54959. | 
