| MUMBAI:
Zee TV is leaving no stone unturned in promoting Lux Dance India Dance, the No.
1 reality show on Indian television today. In a bid to engage the younger demographics
from amongst the audience, Zee TV has launched two new applications on the popular
networking website Facebook and has a strong presence on Youtube. (http://www.youtube.com/user/danceindiadance).
If the number of hits are anything to go by, the Lux Dance India Dance channel
on Youtube has already received close to 40 Lakh hits in just 2 weeks, making
it the No. 1 viewed channel on Youtube in India and the 12th most viewed channel
globally. The clip featuring one of the contestants Dharmesh by itself has got
over 50000 hits and Nikitasha Marwah’s audition clip has received over 11000
views in just a couple of days. Apart
from the official sites www.zeetv.com, www.didstep2.com and the Facebook applications
(http://apps.facebook.com/danceindiadance/), Lux Dance India Dance is currently
engaging an ever-expanding online viewer base on YouTube. The YouTube users now
have access to a wide range of show promos and clips of performances from the
show. They can subscribe to the community / channel whereby updates will be automatically
sent to them. Putting
to rest any doubts that the spectacular opening of Zee TV’s Lux Dance India
Dance at an average of 4.4 TVR was a mere flash in the pan, the show has climbed
the ladder of TRP’s in the second week with an average rating of 4.7 TVR.
At 4.7 TVR, the show’s ratings towered over those of the finale of Colors’
Big Boss (3.6 TVR) and Sony’s Dance Premiere League (2.1 TVR). Akash
Chawla, Marketing Head- Zee TV said, “We have had a fantastic opening to
Lux Dance India Dance and these were just the audition episodes we’ve telecast
so far. We expect the talent we’ve scouted to generate mass hysteria when
the gala episodes begin to air starting 8th January. In any case, we are extremely
pleased to see that the very opening of the show has left the finalé of
the competing reality shows far behind.” | 