| MUMBAI:
TIMES NOW, the number 1, English news channel has put together a power packed
programming line up for the upcoming Union Budget 2010 on February 26.
The
power packed programming includes extensive discussions and relevant analysis
on the Union Budget by the most powerful heavyweights from the Industry, Government
and Market Experts. The channel's budget programming line-up also includes special
debates and chat shows, discussing the expectation from the Budget and its comprehensive
analysis from the who's who of the industry along with Editor-in-Chief, TIMES
NOW, Arnab Goswami, Economic and Policy expert and renowned columnist Swaminathan
Aiyer, known economist and columnist Omkar Goswami, and Editor-Politics and Economy
TIMES NOW, Navika Kumar, Mr
Arnab Goswami, Editor-in-Chief said, "TIMES NOW has delivered excellent programming
till date and has always been associated with in-depth analysis of the Budget.
This time as Finance Minister Pranab Mukherjee presents the first Budget of the
decade, a thorough analysis with the panel of experts and the who's who of India
Inc. and Politics will follow to give the viewers 'The Big Picture For India'.
The focus of the Budget programming as always, will remain its impact on the viewers
in their day to day lives".
Mr.
Sandeep Sharma, Sr. Vice President, Marketing & Sales, TIMES NOW & ET
NOW elaborates further, "The viewer for the last four years has shown great
trust in TIMES NOW's news programming and the viewer traction peaks during big
news events. In line with viewer expectation, TIMES NOW has arranged a host of
special programming and initiatives to ensure the viewers get extensive analysis
of the Budget 2010.
The same is being strongly supported by key marketing
initiatives including print ads, OOH and digital initiatives. The Budget sponsorship
on the channel is sold out with a power packed client list sponsoring the Budget
on Times Now". Some
of TIMES NOW's power packed Budget Programming highlights are: Swaminomics:
Featuring expert Swaminathan Aiyer and Omkar Goswami in conversation with the
top corporate honchos Sunil Mittal, Anand Mahindra and others.
Budget
Speech and Analysis: Live telecast of the Finance Ministers speech followed by
its comprehensive analysis. The
Big Draw: Arnab Goswami, Swaminathan Aiyer and Omkar Goswami in discussion with
distinguished guests and experts from politics, corporate heads and industrialists. So
stay tuned to TIMES NOW to get extensive coverage of the Big Budget 2010! | 