| MUMBAI:
Veola is the women's best friend as it helps her enhance her looks and makes her
noticeably attractive. This is captured in the TVC through the eyes of the young
protagonist, who’s thinking about her early days wherein she’s trying
to seek attention of her good looking professor. Veola Amla Stimulate + makes
her hair and in turn her look attractive & beautiful and thus helps her get
her dream man. It shows how, when Veola comes into her life, it changes her life
completely for the better thus making Veola her best friend. Brief
on the ad-story :
Former
Miss Asia Pacific and leading actress Dia Mirza has been chosen to be the face
of Veola Amla Hair Oil. She is featured in the latest Veola Amla Hair Oil commercial
where we see her portraying the role of an art student trying to seek attention
from her handsome art instructor. But she fails to do so as, her professor ignores
her. Then one day, she discovers her Best Friend - Veola. Enriched with Stimulate+,
Veola Amla Hair Oil makes her hair soft, shiny and thick. The art instructor starts
noticing her after this transformation and finds it difficult to take his eyes
off her. The commercial ends with Dia Mirza walking away with confidence, with
the “Man of her dreams”. Who
are the target audience?
Girls
in the age group of 15- 35 years from SEC B, C who wants to look attractive. She
is independent, Successful, Quick witted and is calling her own shots. She the
new woman of India, Smart, Intuitive, Optimistic, Loving, Confident and determined
to prove her worth. She keeps herself well groomed and takes care of her in all
ways. She is not hesitant to spend extra bucks to get a look which makes her more
confident and gives her an edge over others. She seeks admiration and control.
What
is the catch line/ baseline?
Veola
– Your Best Friend What
is the RTB?
Veola
Amla with its Stimulate + formula enhances attractive looking hair. Veola Amla
awakens your hair roots by stimulating them and makes your hair Strong, soft,
shiny black hair. | 