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MUMBAI:
The CMO Council, USA and CMO Asia conferred the Master Brands to
Brands that have Leadership and continuous Innovation as their forte
at Suntec, Singapore. Star News has won Big by taking home 3 CMO
Asia Awards for Excellence in Marketing & Branding.
Star
News has won the Popular News Channel of the Year, the Campaign
of the Year for 24 Ghante, 24 Reporter and Award for Brand Excellence
in Media/Entertainment for Saas Bahu aur Saazish.
The
Awards are instituted by CMO Asia, Hosted by World Brand Congress
and Supported by Marketing Institute of Singapore. The World Brand
Congress will be among the largest rendezvous of best brains behind
some of the worlds most successful and sought after brands. The
Wall Street Journal Asia is the Official Business Newspaper partner-
Print, Online and Mobile.
The
CMO Asia is dedicated to high level knowledge Exchange through Leadership
& Networking amongst senior CMOs and brand decision makers across
industry segments. Over 30 Countries participated in the Awards
including China, New Zealand, Australia, Hong Kong, Indonesia, Pakistan,
Thailand, Phillipines.
Some
of the other Asia's Best Brands in alphabetical order were Adidas,
Asian Honda Motor Company, Dell, McDonalds Restaurants Hong Kong,
Microsoft, Nokia, Singapore Airlines, Sony Corporation, Starbucks
Coffee Asia Pacific Ltd and HSBC.
"The
Awards are International recognition of an Indian News Channel highest
rated programmes," according to Mr Neeraj Sanan, Head of Marketing
of Star News. "24 Ghante, 24 Reporter is a crisp, fast-paced
pioneering effort in news programming. This bulletin delivers 24
stories in 30 minutes in a rapid-fire, reporter-led, never before
attempted format. The No 1 afternoon daily, Saas Bahu aur Saazish,
captures all the excitement and news of popular serials across channels
and the tele-world. These programme helped Star News win the Popular
News Channel of the Year."
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