| MUMBAI:
Reckitt Benckiser completes 10 years of success with a basket of globally successful
brands like Dettol, Harpic, Cherry Blossom, Veet, Vanish, Lizol, Mortein, to name
a few. Today the size of the company’s iconic brand Dettol is much more than
the size of the company at the time of merger in 1999. 10
years of Performance and Results Reckitt
Benckiser India was formed in 1999 through the merger between Reckitt & Colman
and Benckiser N.V. Since that time the company has grown from strength to strength
and is one of the fastest growing FMCG companies with 18-20% average annual growth.
The company grew fast in the last 10 years, and has seen an accelerated growth
in the last 5 years. Performing consistently the company has gained significant
market share and is among Top 2 in developing market and among Top 10 globally.
10 years
of Innovations
Innovation is at the core of Reckitt Benckiser’s business
and one of the key reasons for consistent growth. Reckitt Benckiser has an outstanding
track record in innovation; The Company has regularly introduced new products
while innovating and reinventing the existing product portfolio. Today Reckitt
Benckiser stands strong as a leader and most of their brands are either the clear
leader or No.2 in respective categories: Dettol No.1 in antiseptic liquid, Harpic
No.1 in toilet cleaner category, Veet No. 1 in depilatory category, Cherry blossom
No.1 in Shoe care category. Mr.
Chander Mohan Sethi, Chairman and Managing Director (India) and Regional Director
(South Asia), Reckitt Benckiser said, “Reckitt has grown in leaps and bounds
over the last few years and this has been possible due to our passion for delivering
better solutions to consumers. Through the roll-out of and investment behind our
global Power Brands, Reckitt Benckiser has not only introduced products but has
created completely new growing categories and brought fresh life into stagnant
categories. For example, toilet bowl cleaners, stain removers and hair removal.
Having completed 10 successful years, we are proud to be among Top 100 companies
in FTSE”. 10
years of Excellence
With operations in more than 60 countries and the top
400 managers representing 53 different nationalities, Reckitt Benckiser is a global
company in true sense. Recognizing talent and motivating employees has been the
focus. Many employees who joined Reckitt Benckiser as management trainees are
today part of our global team. Reckitt
Benckiser believes in doing business by the rules of the country and society and
definitely believes in Corporate Social Responsibility. We are proud to work hard
on key initiatives like Carbon 20 - which is designed to reduce our carbon footprint
by 20pc by 2020 at a global level, Save The Children which aims not to donate
but contribute to the most vulnerable section of the society – Children.
Dettol Surakshit Parivar is an ongoing program and aims to advocate good hygiene
practices in the family environment to ensure protection against illness causing
germs. | 
