Total of 149 news and non-news pay channels violated adcap shows study

NEW DELHI: Even as the adcap case continues to drag with hearing slated for later this month, a study shows that a total of 149 pay channels including 28 news and current affairs continue to violate the regulations for telecasting a maximum of twelve minutes of advertisements and commercials.

The report released by the Telecom Regulatory Authority of India shows that the number of violators among news channels has come down but that non-news channels has risen sharply as on 27 December 2015.

Average duration per hour of Advertisements (Commercial & Self promotional) during peak hours (7pm ?10 PM) in Pay News Channels for the period 28 September to 27 December shows that the highest of these is 22.66 minutes by NDTV 24X7 and the lowest is 12.42 minutes by CNBC TV 18 Prime HD..

Among pay non-news channels for the same period, the highest is 23.99 minutes by B4U Movies and the lowest is 12.13 by Sun TV Network’s Adhitya.

There are at least twelve news and 37 non-news channels clocking more than fifteen minutes per hour.

TRAI has made it clear that “the information is based on the data submitted by the broadcasters and TRAI bears no responsibility for correctness of same. As per information available with TRAI, rest of the Pay News and non-news channels are carrying less than 12 minutes of average duration per hour of advertisements (Commercial & Self promotional) during peak hours (7PM - 10 pm)”.

While asking the Telecom Regulatory Authority of India not to take any coercive action against any channel pending hearing of the case, the Delhi High Court had asked all channels and TRAI to keep a record of the advertising time consumed including commercials.

The petition had been filed by the News Broadcasters Association and some channels challenging the TRAI decision to implement the directive of 12 minutes contained in the Cable Television Networks (Regulation) Act 1995. The Information and Broadcasting Ministry and TRAI are the respondents in the petition.

After the Information and Broadcasting Ministry told the Court on 27 November that it was discussing the issue with broadcasters, the matter was put off to 11 February and then to 29 March. In the 11 February hearing, Discovery Communications moved for intervention while Home Cable sought early hearing.

In its intervention MSO Home Cable Network (P) Ltd said it wanted to intervene as it was directly affected by the outcome of the present petition. It wanted the NBA petition to be dismissed and added: “The Pay channel broadcasters are profiteering at the expense of subscribers and the DPO’s. There is no justification for changing monthly subscription when commercial advertisements are inserted. The Standards of Quality of Service (Digital Addressable Cable TV Systems) Regulations 2012 (with Amendments thereafter) is justified to the extent they are applicable to Pay Channels. The pay channel broadcasters cannot charge the subscription fee while inserting commercials into the content or in the alternative, the subscribers have to be compensated for the revenue earned on the basis of their being subscribers of the channels.”

Interestingly, I and B Minister Arun Jaitley had in January last year said that he was in favour of any ad cap in the print or electronic media.

In the petition, the news channels have taken the plea that most of them are free to air and therefore do not get any subscription fee from the viewers as the GEC channels do.

Latest Reads
FM P-III second batch auction from 25 Oct; 14 in fray

NEW DELHI: The e-auction of the second batch of FM Phase III will commence on 25 October 2016 from 09.30am.

Regulators I&B Ministry
Free data, net neutrality: Discussion on TRAI paper to be held

Given the complicated issues around net neutrality, an open house discussion is to be held in Hyderabad this month on Telecom Regulatory Authority of India’s consultation paper on free data. The OHD will be held at Hotel Trident in the Telangana capital on 24 October 2016.

Regulators TRAI
Prasar Bharati advisor reviews DD marketing and policies

Former Ministry of Information and Broadcasting (MIB) Secretary and now Prasar Bharati advisor Sunil Arora yesterday asked Doordarshan to adopt the best policies of the industry, even as he approved the planned auction of slots on DD National.

Regulators I&B Ministry
Suresh Panda may be Prasar Bharati interim CEO; liberal DD auction criteria recommended

Suresh Panda, member (personnel) in Prasar Bharati is expected to take over as the acting chief executive officer of the pubcaster after the incumbent CEO Jawhar Sircar demits office on 4 November.

Regulators People
Govt. accepts Jawhar Sircar's request for early retirement

A media-savvy chief executive of Prasar Bharati Jawhar Sircar used the social media to announce yesterday that the Indian government has accepted his resignation from the pubcaster and acceded to his request for an early retirement.

Regulators I&B Ministry
Carriage fee in interconnect draft aimed at reducing litigation

NEW DELHI: The draft of the Interconnect regulations issued by the Telecom Regulatory Authority of India has given a formula for calculation of the carriage fee. The carriage fee for each month or part thereof during the term of the interconnection agreement shall be calculated as given below:-

Regulators TRAI
TRAI issues comprehensive interconnect draft guidelines

Indian broadcast regulator came out today with its third set of draft guidelines within five days --- this time on interconnection issues. With an aim to bring about more uniformity and transparency in the broadcast carriage sector, TRAI attempts to tackle spiralling carriage cost, rampant...

Regulators TRAI
TRAI attempts greater transparency via auditor empanelment

While it remains to be seen if the provisions of the Interconnect draft will have a salutary effect on the cases pending before the Telecom Disputes Settlement and Appellate Tribunal but the Telecom Regulatory Authority of India appears to have learnt some lessons, at least as far as subscription...

Regulators TRAI
TRAI on carriage fee, other issues in draft interconnect guidelines

After taking in to consideration the comments of the stakeholders and internal analysis in TRAI, the draft regulations [the Telecommunication (Broadcasting and Cable Services) Interconnection (Addressable Systems) Regulations, 2016] along with its explanatory memorandum have been prepared.

Regulators TRAI

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories