Regulators

Ad Cap: 140 channels fail to follow TRAI directive in Feb 2015

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/regulators-images/2015/05/11/regulaotr%20TRAI%20priority4.jpg?itok=fsTpzc4H

NEW DELHI: Failing to follow the 12-minute ad cap directive laid down by the Telecom Regulatory Authority of India (TRAI), as many as 101 general entertainment television channels and 39 news channels aired more than 12 minutes of advertisements per hour between 23 February and 1 March this year. Of these, six news channels aired more than 20 minutes of ads per hour. 

 

Apart from these 140 channels, the other channels followed the directive of 12 minutes of ad cap per hour, according to TRAI.

 

The directive restricting the ad cap to 12 minutes an hour by TRAI is already under challenge in the Delhi High Court, where TRAI has given a commitment that it will not take any coercive action against the channels till the outcome of the case.

 

However, the channels had, after consultations with TRAI and government officials, agreed to the ad cap of 12 minutes from October 2013.

 

According to a chart placed on its website by TRAI, the average duration per hour of Advertisements (Commercial & Self promotional) in Pay Non-news channels during peak hours (7 - 10 pm) for the period 23 February to 1 March went up to more than 20 minutes per hour in as many as six cases.

 

TRAI had on 22 March, 2013 passed a regulation mandating broadcasters to restrict the duration of advertisements on their channels to a maximum of 12 minutes in any given clock-hour as prescribed in the existing rules, alleging that most TV channels are in ?brazen breach? of the existing rules on advertising time.

 

In order to monitor and ensure compliance of these regulations, broadcasters were also mandated to report the duration of advertisements carried on their channels to the TRAI on a quarterly basis in a prescribed proforma.

 

TRAI issued the Standards of Quality of Service (Duration of Advertisements in Television Channels) (Amendment) Regulations 2013, and said this was being done as the regulations set out in the Cable Television Networks Rules 1994 were being violated.

 

TRAI said it had studied the issue of duration of advertisements being carried in TV channels and the data obtained from the Information and Broadcasting Ministry and that collected from the broadcasters before coming to its decision.

 

The duration of advertisements being carried in TV channels is closely related to the quality of viewing experience of the consumers, which is akin to the quality of service being offered by the service providers to the consumers, and the regulation has been issued to ensure the quality of service and protect the interests of the consumers.

 

The amended regulation clearly defines TRAI?s power to intervene to protect the interests of the subscribers or for ensuring compliance of the provisions of these regulations. It says that through an order of 9 January, 2004, the Central Government under Section 11(1)(d) of TRAI Act entrusted some additional functions to TRAI including the function to recommend the parameters for regulating maximum time for advertisements in pay channels as well as other channels. TRAI says the advertisements carried on by the broadcaster in their programme are a quality of service issue as they interfere with the uninterrupted broadcast of a programme and intrusion of advertisements during the telecast of a programme adversely affects the viewing experience of the consumer.

 

The principal regulations were issued on 14 May, 2012 but had met with severe criticism from the television channels and their representative bodies. The regulations were challenged by some of the broadcasters in the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) and thereafter TRAI issued an amended Regulation on 27 August on which responses were called for and open house consultations also held.

 

TRAI has also said that ?it is important to note that the provisions in these regulations do not attempt to disturb the time limit fixed by the government regarding duration of advertisement i.e. 12 minutes per hour. As discussed earlier, TRAI is responsible to ensure that quality of service to consumer is not compromised and hence these regulations.?

 

Click here for the full list of channels, which telecast over 12 minutes per hour of self-promotional or other advertisements during prime time

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/13/logo.jpg?itok=aKEOIe39
TDSAT asks SPN, Tata Sky to reach an agreement in 4 weeks

The Telecom Disputes Settlement Appellate Tribunal (TDSAT) has heard the case on the recent commercial dispute between Sony Pictures Networks India (SPN) and Tata Sky on a failed negotiation. TDSAT heard the case on 11 October and advised the parties to take four weeks to try and reach a mutually...

Regulators TDSAT
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/11/Madras-HC02-Story.jpg?itok=b6BwmcHX
Star India vs TRAI: Arguments conclude, SC likely to deliver verdict after Dussehra

Arguments in case relating to TRAI and Star India ended today in the Supreme Court.

Regulators Supreme Court
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/06/5G_services.jpg?itok=b4H_5MhJ
DoT to inquire TRAI about 28 GHz band for 5G service

The Department of Telecommunications (DoT) is planning to initiate talks for new bands to support 5G services in the country. The DoT will soon start discussing with the telecom regulator TRAI for 28GHz band for 5G commercial deployments. As per Economic Times, the DoT will also analyse pricing...

Regulators TRAI
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/27/TRAI-Story.jpg?itok=m81JA4fM
TRAI to be renamed as DCRAI

The Telecom Regulatory Authority of India’s name has been rechristened. From now, it will be called as the Digital Communications Regulatory Authority of India (DCRAI).

Regulators TRAI
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/sc.jpg?itok=-d4fsH80
TRAI vs. Star India case: next SC hearing on September 25

The Supreme Court has deferred the hearing of Star India’s petition against TRAI tariff and inter-connect order to 25 September 2018.

Regulators Supreme Court
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/13/Madras-HC02-Story.jpg?itok=e_lfwNMV
Trai vs. Star case: next SC hearing on Sept. 18

The Supreme Court has deferred the hearing of Star India’s petition against TRAI tariff and inter-connect order to 18 September 2018

Regulators Supreme Court
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/13/CVR_Health.jpg?itok=2RFG9MlX
MIB orders CVR Health to go off air for code violation

A health channel named CVR Health had telecast a show named ‘healthy nights’ in 2016 that was considered unsuitable for the television audience for which it was asked to go off air for three days with effect from 8-11 September 2018.

Regulators I&B Ministry
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/12/sc.jpg?itok=IgJUhuu8
SC adjourns Star India's petition on TRAI tariff order to 13 September

The Supreme Court has deferred the hearing of Star India’s petition against TRAI tariff and inter-connect order to 13 September 2018.

Regulators Supreme Court
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/11/Madras-HC02-Story.jpg?itok=ijdHmof2
SC adjourns Star India's petition on TRAI tariff order to 12 September

The Supreme Court has deferred the hearing of Star India’s petition against TRAI tariff and inter-connect order to 12 September 2018.

Regulators TRAI

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories