127 channels violating 12 min/hr ad-cap rule, TRAI releases details

127 channels violating 12 min/hr ad-cap rule, TRAI releases details

MUMBAI: TRAI has now released details of pay (104 non-news and 23 news) channels carrying more than 12 minutes average duration/hour of advertisement (commercial & self promotional) during peak hours (7 pm to 10 pm) for 27 June to 25 September 2016.

Earlier, a Telecom Regulatory Authority of India (TRAI) report had revealed that 27 news and current affairs and 112 general entertainment channels continue to violate the regulations for telecasting a maximum of twelve minutes of advertisements and commercials.

The report released by TRAI shows that the number of violators among news channels has come down from 36 while that of non-news channels has risen from the 105 as on June 29.

The Delhi High Court in early January this year adjourned the hearing of the ad cap on television channels again, this time to 20 April 2017, as the concerned bench did not sit. Earlier, on 29 September 2016, the matter was put off as the bench headed by Chief Justice G Rohini did not have time to hear the matter in view of part-heard cases.

The News Broadcasters Association (NBA) had challenged the ad cap rule, contending that TRAI does not have jurisdiction to regulate commercial airtime on television channels.

Please see the complete list here:

http://www.indiantelevision.com/News_Non-news_Channel_0.pdf

Also Read:

http://www.indiantelevision.com/regulators/high-court/tv-adcaps-case-in-delhi-hc-deferred-to-20-april-170112

http://www.indiantelevision.com/regulators/trai/trai-report-139-channels-violating-12-mins-adcap-rule-151208

http://www.indiantelevision.com/television/tv-channels/gecs/non-news-temporary-uplinking-approvals-in-15-days-160924