Regulators

Smriti Irani exhorts DD to leverage reach better

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2018/02/27/irani.jpg?itok=_yJq3NFN

NEW DELHI: Minister of Information and Broadcasting Smriti Irani at a public platform yesterday posed a question that may not be palatable to all but would bolster the confidence of Doordarshan bosses. She asked why the pubcaster couldn’t better leverage its own taxpayer-funded vast infrastructure for revenue generation the same way as private sector broadcasters had done.

“The tragedy was that private broadcasters grew at the cost of [pubcaster] Prasar Bharati [riding DD’s FTA FreeDish platform],” Irani said, asking further, “How can we leverage the infrastructure that the taxpayer has paid [for] so that good content is available [and] there is increased ad spend because of sheer power of reach of Prasar Bharati?”

According to her, India’s total advertising spend is expected to grow from 9.6 per cent last year to 12.5 per cent this year.  

Irani, speaking at the Broadcast Engineering Society-oraginsed BES Expo 2018, went on to raise several other issues on the need of marrying good business model with technology, inadequate capacity and capability to manufacture locally STBs and the importance of broadcast engineering in the development of India’s media industry.

DD’s KU-band DTH service, marketed under FreeDish brand, has been in the news lately with private TV channels questioning the pubcaster’s decision to not renew contracts to be on the FTA platform on expiry. Since then, DD has been giving temporary extensions to TV channels, waiting for broadcast disputes tribunal TDSAT, moved by some by some aggrieved TV channels, to give a final ruling on the matter.

Bringing up the issue of FreeDish at a media event, Irani looked at a natural process of sending a message across to the private sector TV channels (over 800 on last count) and the mandarins of Prasar Bharati, which, by an Act of Parliament, is an autonomous body but relies heavily on government for funds.

“The tragedy was that private broadcasters [on DD FreeDish] ended up taking a huge chunk from the ad pie not only from the ad spend of private sector, but also from government institutions like the DAVP [agency responsible for handing out government ads] on the basis of strength they leveraged from Prasar Bharati’s own infrastructure,” the minister pointed out.

According to Irani, if Prasar Bharati, the managers and owners of DD, leveraged its infrastructure better, it would result in not only increased advertising revenue for the pubcaster but also reducing the burden of the taxpayer. She added that the government had allocated over Rs 2,500 crore to Prasar Bharati to fund its activities that also include DD’s sibling the All India Radio.

Admitting that online consumption of video is increasing in India—40 per cent of entertainment is consumed online—and there is a growing demand in the digital arena for broadcasting, the minister asked whether Indian consumers, both rural and urban, have been sufficiently educated about digitisation of entertainment and the convergence happening in the country.

While exhorting the stakeholders to collaborate with phone handset manufacturers to get additional numbers on video consumption patterns in terms of quality, quantity and genre, Irani said, “Data cannot have only [a] few masters… [one of the] greatest liberators in terms of data is the expanding reach of digital tech.”

Bemoaning the country’s inability to manufacture locally good quality, cost-effective STBs in adequate numbers, Irani said, “That engineering anomaly needs to be addressed.”

Though India is still far from digitising fully its 183 million TV homes, industry observers say the country imports almost 90 per cent of the boxes from China and ASEAN countries not because of engineering inability but lack of financial incentives.

The BES Expo is one of the biggest broadcast technology shows in India. Nearly 300 companies from 25 countries will display their products in this year directly or through their dealers and distributors in India.

Also Read :

WOW Cinema petitions TDSAT on delayed auctions for DD FreeDish slots

Right time for India-centric global news channel: Smriti Irani

Smriti Irani: Need to reduce gap between regional & national news & democratize viewership

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/TRAI-Story.jpg?itok=DG6FpPrj
TRAI, European regulator BERC sign net neutrality MoU

Telecom Regulatory Authority of India (TRAI) and The Body of European Regulators for Electronic Communications (BEREC) on Thursday signed a "Memorandum of Understanding" (MoU) on net nuetrality. The MoU, signed by TRAI chairman Ram Sewak Sharma and BEREC chair Johannes Gungl, also adopted a "Joint...

Regulators TRAI
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/14/isro.jpg?itok=OyTK1iHT
ISRO/DoS relent on use of foreign satellites; MIB starts processing applications

MUMBAI: India’s Department of Space, overseeing the Indian Space Research Organisation (ISRO), has eased up on its hitherto hard stance on Indian TV channels and teleports using foreign satellites’ capacity --- if the Indian customer has a long-term contract. In a communication to Ministry of...

Regulators I&B Ministry
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/12/wifi.jpg?itok=cSQbky2u
RS Prasad launches Wi-Fi choupal project

NEW DELHI: The Indian government on Monday said that 5,000 villages would be turned into digital villages where Internet services would be offered the Wi-Fi Choupal project, which would go a long in empowering people as also expose them to a host of e-governance and entertainment services.  

Regulators I&B Ministry
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/06/mib.jpg?itok=XurAtv3e
MIB & Prasar Bharati make up, sign agreement on funds’ release

After lot of heartburning and media statements, the Ministry of Information and Broadcasting Ministry and Prasar Bharati, which runs Doordarshan and All India Radio (AIR), have inked an agreement that was required for the release of financial allocation to the pubcaster, PTI reported today quoting...

Regulators I&B Ministry
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/05/trai1-800x800%20%281%29.jpg?itok=seicu3br
TRAI stands up to DoT on use of foreign satellites for comms services on aircrafts

India’s telecoms and broadcast regulator Telecom Regulatory Authority of India today stood up again for the lawful right of satellite industry stakeholders. It reiterated that the nation’s policies and guidelines for on- board aircraft communications services like broadband should also allow use...

Regulators TRAI
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/04/MIB-social_media.jpg?itok=z36DQe_L
MIB social media monitoring cell tender deadline extended

NEW DELHI: The Big Brother has arrived? Well the Indian government, being accused of proposing to unleash a surveillance of citizens, has gone in for another extension of the deadline seeking vendors for technical and logistics help to set up such a center.

Regulators I&B Ministry
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/01/mib.jpg?itok=dHBuuNg4
MIB's new secy Amit Khare joins office

NEW DELHI: In what could be termed as challenging times, Amit Khare (third from left in the pix) yesterday assumed charge as secretary in the Ministry of Information & Broadcasting on superannuation of Narendra Kumar Sinha.

Regulators People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/31/star.jpg?itok=_5-mKsbr
Star files caveat in Supreme Court on TRAI tariff order

So the slugfest on the pricing of digital television in India is entering the next round. And it is Star India which has approached the Supreme Court and filed a caveat with it on the Telecom Regulatory Authority of India (TRAI)’s tariff regulations and more specifically on the 15 per cent issue...

Regulators Supreme Court
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/29/Delhi%20high%20court.jpg?itok=0wYBu_Zy
HC orders stay on MIB's licence cancellation directive to Alliance Broadcasting

MUMBAI: The Delhi High Court has ordered a stay on a Ministry of Information and Broadcasting (MIB) directive to a channel where it had withdrawn the channel’s licence stating that it lacked security clearance.

Regulators High Court

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories