Regulators

Radio City starts offering locally relevant content at metro stations

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MUMBAI: Giving a new dimension to travel entertainment, Radio City 91.1 FM, a leading radio network, has partnered with LMRC (Lucknow Metro Rail Corporation) to offer specialised content across all stations.

The service, inaugurated by the home minister Rajnath Singh and the UP chief minister Yogi Aditya Nath, the Lucknow Metro will make commute trendier.

Radio City has partnered with LMRC to create customised content packages during peak and off-peak hours respectively which comprises songs, jingles and a special trivia from ‘City ke Kone Kone Se’ to integrate Radio City’s ideology of ‘Rag Rag Mein Daude City’.

A TOH jingle has been specially composed and produced in house for Radio City LMRC that will be integrated on an hourly basis. In tandem with Radio City’s terrestrial music strategy of offering mood-mapped music, the playlist will be topical and in sync with the city’s listener’s preferences. An all-encompassing capsule, the content created will be a healthy mix of local happenings and music, refreshed every fortnight.

Radio City 91.1FM CEO Abraham Thomas said, “Radio City has been a pioneer in launching path breaking initiatives and Radio City LMRC is a testimony that reflects our leadership stance.”

Radio City surprised Lucknowites with a special message from actor and singer Farhan Akhtar on air during their first metro ride in the city.

Akhtar said, “Music and travel go hand in hand I believe every metro rider will enjoy the interim journey to the fullest.”

To kick off proceedings, Radio City installed a studio set-up at Char Bagh metro station where Radio City RJs will broadcast their shows live. In addition to this, Radio City has also created selfie zones across all eight metro stations where commuters can click and post it on their social media pages tagging Radio City and stand a chance to win a free monthly pass of Lucknow Metro.

This partnership further amplifies Radio City’s brand philosophy of “Rag Rag Mein Daude City” by providing locally relevant content.

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