Prasar Bharati looks at digitizing archives; to seek Rs 250 crore from govt

MUMBAI: Pubcaster Prasar Bharati is taking another stab at digitizing and monetising the huge archival content catalogue that is lying in the shelves of All India Radio and Doordarshan. And it is all set to make a formal request to the ministry of broadcasting and broadcasting (MIB) for nearly Rs 250 crore to help it achieve what it intends to do. It says included in this archive are prominent speeches of national leaders, popular programmes and music.

Prasar Bharati officials recently made a presentation to the MIB enumerating why it needs to do this. Sources say both Doordarshan and All India Radio have millions of hours of both audio and video content. In fact, All India Radio had digitized some of its content around a decade ago and even monetized some of it by selling CDs. The UK pubcaster BBC is amongst the world’s largest exporters of TV content with worldwide sales of around 400 million Euros. If Prasar Bharati manages even 10 per cent of that, it will more than recover its digitization costs.

The problem, however, is that its archive has not been maintained in the best manner and is on beta and VHS tapes, many of which could be damaged or unrecoverable. And some of it could be have been stolen or lost.

It is also looking at drafting a syndication policy to sell its content worldwide to other media outlets or online directly to consumers.

Says a media observer: "Hopefully, it takes up the task seriously this time and the MIB helps it see it through to conclusion. DD is in danger of becoming a dinosaur; digitisation will allow it to bring new legs to old content which a generation has not seen. It could be put out online or on mobile for consumption apart from finding customers for its clips worldwide."

Latest Reads
Smriti Irani says govt mulling legislation for online content

With the rising usage of social media, platforms are witnessing an increasing incidence of hate content. Since these platforms do not fall under any regulation in India, it’s a tough task to curb the problem with the help of law. Information and broadcasting minister Smriti Irani said at the...

Regulators I&B Ministry
TDSAT tells Airtel DTH, Star to negotiate

The Telecom Disputes Settlement Appellate Tribunal (TDSAT) has asked Star India and direct to home (DTH) operator Airtel DTH to negotiate and enter into an agreement.

Regulators TDSAT
TRAI-Star case back to Madras HC with SC rider

The Supreme Court (SC) today referred the case relating to The Telecom Regulatory Authority of India (TRAI) and Star India involving the proposed tariff regulations back to Madras High Court (HC) with a rider that the judgement should be delivered within a month.

Regulators TRAI
Complaints against misleading ads rose by 50% in 2017

The number of cases registered with regard to misleading advertisements has been on the rise. Grievance against Misleading Advertisements is a separate portal by the Department of Consumer Affairs to dispose of such complaints.

Regulators I&B Ministry
TDSAT 'reserves' order on landing-page case

NEW DELHI: Telecoms and disputes tribunal TDSAT on Thursday reserved its order—the judge will pronounce the verdict later—on a case filed by a few multi-system operators (MSO) on sector regulator Telecom Regulatory Authority of India's (TRAI) decision to ban the use of boot-up or landing page for...

Regulators TDSAT
ISRO, DoT turf wars delaying connectivity reach: govt official

MUMBAI: India builds low-cost satellites but has the most expensive bandwidth, a senior Indian government official said on Tuesday, blaming turf wars between ISRO and Department of Telecoms (DoT) for delays in taking connectivity to far-flung areas. DoT special secretary N Sivasailam also flagged...

Regulators People
SC could take up TRAI-Star case on tariff regulations

MUMBAI: The Star India-TRAI (Telecom Regulatory Authority of India) case, which attracted a split verdict in the Madras High Court (HC) recently, took another turn today with the Supreme Court (SC) while adjourning case till Monday showed inclination to dispose of the case itself. As per reports...

Regulators TRAI
MIB calls for 'fiscal prudence' in Prasar Bharati

NEW DELHI: The Ministry of Information and Broadcasting (MIB) on Friday justified certain government directives to India’s publicly funded national broadcaster Prasar Bharati Corporation by saying “fiscal prudence” was the need of the hour, while reiterating its commitment to safeguard interest of...

Regulators I&B Ministry
Madras HC gives split verdict in Star India versus TRAI case

While parts of the country took a break on a moderately warm day after playing Holi, the Madras High Court delivered a split verdict in a case involving Star India and the Telecom Regulatory Authority of India (TRAI), apart from several other private and government organisations.

Regulators TRAI

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories