Prasar Bharati looks at digitizing archives; to seek Rs 250 crore from govt

MUMBAI: Pubcaster Prasar Bharati is taking another stab at digitizing and monetising the huge archival content catalogue that is lying in the shelves of All India Radio and Doordarshan. And it is all set to make a formal request to the ministry of broadcasting and broadcasting (MIB) for nearly Rs 250 crore to help it achieve what it intends to do. It says included in this archive are prominent speeches of national leaders, popular programmes and music.

Prasar Bharati officials recently made a presentation to the MIB enumerating why it needs to do this. Sources say both Doordarshan and All India Radio have millions of hours of both audio and video content. In fact, All India Radio had digitized some of its content around a decade ago and even monetized some of it by selling CDs. The UK pubcaster BBC is amongst the world’s largest exporters of TV content with worldwide sales of around 400 million Euros. If Prasar Bharati manages even 10 per cent of that, it will more than recover its digitization costs.

The problem, however, is that its archive has not been maintained in the best manner and is on beta and VHS tapes, many of which could be damaged or unrecoverable. And some of it could be have been stolen or lost.

It is also looking at drafting a syndication policy to sell its content worldwide to other media outlets or online directly to consumers.

Says a media observer: "Hopefully, it takes up the task seriously this time and the MIB helps it see it through to conclusion. DD is in danger of becoming a dinosaur; digitisation will allow it to bring new legs to old content which a generation has not seen. It could be put out online or on mobile for consumption apart from finding customers for its clips worldwide."

Latest Reads
FM P-III second batch auction from 25 Oct; 14 in fray

NEW DELHI: The e-auction of the second batch of FM Phase III will commence on 25 October 2016 from 09.30am.

Regulators I&B Ministry
Free data, net neutrality: Discussion on TRAI paper to be held

Given the complicated issues around net neutrality, an open house discussion is to be held in Hyderabad this month on Telecom Regulatory Authority of India’s consultation paper on free data. The OHD will be held at Hotel Trident in the Telangana capital on 24 October 2016.

Regulators TRAI
Prasar Bharati advisor reviews DD marketing and policies

Former Ministry of Information and Broadcasting (MIB) Secretary and now Prasar Bharati advisor Sunil Arora yesterday asked Doordarshan to adopt the best policies of the industry, even as he approved the planned auction of slots on DD National.

Regulators I&B Ministry
Suresh Panda may be Prasar Bharati interim CEO; liberal DD auction criteria recommended

Suresh Panda, member (personnel) in Prasar Bharati is expected to take over as the acting chief executive officer of the pubcaster after the incumbent CEO Jawhar Sircar demits office on 4 November.

Regulators People
Govt. accepts Jawhar Sircar's request for early retirement

A media-savvy chief executive of Prasar Bharati Jawhar Sircar used the social media to announce yesterday that the Indian government has accepted his resignation from the pubcaster and acceded to his request for an early retirement.

Regulators I&B Ministry
Carriage fee in interconnect draft aimed at reducing litigation

NEW DELHI: The draft of the Interconnect regulations issued by the Telecom Regulatory Authority of India has given a formula for calculation of the carriage fee. The carriage fee for each month or part thereof during the term of the interconnection agreement shall be calculated as given below:-

Regulators TRAI
TRAI issues comprehensive interconnect draft guidelines

Indian broadcast regulator came out today with its third set of draft guidelines within five days --- this time on interconnection issues. With an aim to bring about more uniformity and transparency in the broadcast carriage sector, TRAI attempts to tackle spiralling carriage cost, rampant...

Regulators TRAI
TRAI attempts greater transparency via auditor empanelment

While it remains to be seen if the provisions of the Interconnect draft will have a salutary effect on the cases pending before the Telecom Disputes Settlement and Appellate Tribunal but the Telecom Regulatory Authority of India appears to have learnt some lessons, at least as far as subscription...

Regulators TRAI
TRAI on carriage fee, other issues in draft interconnect guidelines

After taking in to consideration the comments of the stakeholders and internal analysis in TRAI, the draft regulations [the Telecommunication (Broadcasting and Cable Services) Interconnection (Addressable Systems) Regulations, 2016] along with its explanatory memorandum have been prepared.

Regulators TRAI

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories