Regulators

MIB hikes ad rates for print media by 25%

The last such revision had taken place in 2013.

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MUMBAI: The Ministry of Information and Broadcasting (MIB) has taken a decision to revise the advertisement rates for print media by announcing a hike of 25 per cent over and above the existing rate structure for advertisement in print media by the Bureau of Outreach and Communication (erstwhile DAVP). The decision will be valid for a period of three years, i.e. until January 2022.                                               

The last such revision had taken place in 2013 when an increase of 19 per cent had been announced over and above the rates of 2010.

This decision has been taken based on the recommendations of the 8th Rate Structure Committee constituted by the MIB which took into account several factors, including the increase in the price of newsprint, processing charges and other factors which go into the computation of advertisement rates.

The ministry states that the decision will be of great benefit especially to the medium and small newspapers including a large number of such papers in regional and vernacular languages.

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