Govt adapting new communication strategies, says I & B minister

NEW DELHI: Minister of state for information and broadcasting Rajyavardhan Rathore today said that the Government has been redefining and adapting the content and information dissemination strategy in accordance with the changing paradigm in communication space, especially in the social media.

Rathore said, due to technology change, information generation pattern and information consumption has changed today. The minister said this after releasing the book “India Connected: Mapping the Impact of New Media” here today. The book has been jointly authored by Dr Shalini Narayanan and Dr. Sunetra Sen Narayanan.

Elaborating, the minister said news broadcasters today were following social media trends for designing debates and discussions on their channels.

Rathore said the Government has been conducting seminars and workshops to train officers in social media with the latest tools and techniques to effectively communicate with citizens.

The book outlines the impact of social media while comparing it with the traditional media. The book flags challenges and opportunities that social media offers in the Indian setting.

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